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The Converting Power Behind Buy With Prime: What Your Brand Needs to Know

By Faith Hinz | August 31, 2023

Let’s face it: the global marketplace has never been more crowded. Consumers have plentiful options – regardless of what they’re shopping for. So if you’re like most brands, you’re always looking for innovative ways to attract shoppers – and then convert them from browsers to buyers. Last year, Amazon launched Buy with Prime, which empowers…

Most Used Messaging Channels Around the Globe

A Brand’s Guide to the Most Popular Global Messaging Channels

By Faith Hinz | August 8, 2023

In the early days of messaging apps, consumers primarily used them to connect with family and friends. But today, consumers also rely on messaging apps to connect with brands. In fact, for a staggering 66% of adults across the globe, messaging apps are the PREFERRED way of connecting with businesses. Younger consumers are even more…

Top 9 Reasons Your Brand Needs Translation for WhatsApp

By Faith Hinz | August 1, 2023

These days, the vast majority of consumers with smartphones have at least one messaging app. Increasingly, they’re using these apps to connect with brands – whenever and wherever a need arises. In fact, 66% of online adults say messaging is their preferred way of communicating with a business. That number is even higher – 72%…