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Doosan Bobcat Powers Global Dealer Support with Real-Time Translation
Doosan Bobcat uses 1440 Translation Studio to deliver scalable, real-time multilingual Salesforce support, improving dealer experience, consistency, and localized service across global regions.
Industrial Manufacturing / Compact Equipment
1440 Translation Studio, Salesforce Service Cloud, Salesforce Knowledge
Supporting a global dealer network required delivering fast, accurate customer service across multiple languages, regions, and alphabets—without slowing support operations.
Implementing 1440 Translation Studio natively within Salesforce to enable real-time translation of cases, comments, and Knowledge articles for dealers worldwide.
Dealers receive localized, real-time support across EMEA and ALAO regions, improving consistency, response quality, and dealer satisfaction while reducing manual translation effort.
Company
Doosan Bobcat Inc. is a global leader in compact equipment, innovation, and worksite solutions, serving diverse markets and customers worldwide. Backed by a robust global dealer network and a strong commitment to local market support, Doosan Bobcat ensures its products and services are accessible and tailored to the needs of customers across regions and industries.
Challenge
Managing customer support in diverse global markets brought unique challenges:
Multilingual Complexity – Service teams needed to deliver support across multiple languages, alphabets, and locales, including Italian, French, Polish, German, Spanish, Korean, and Brazilian Portuguese.
Inefficient Processes – Reliance on existing translation options within current tools limited speed and accuracy in delivering translations.
Dealer-Centric Demands – While internal teams work in English, Doosan’s dealer network requires localized support in their preferred languages.
Localized support has enhanced the dealer experience by streamlining communication and troubleshooting processes. Additionally, the localization of shared knowledge resources has improved the usability and effectiveness of support articles, making it easier for dealers to find and apply relevant information.
Solution
Doosan Bobcat implemented 1440 Translation Studio, directly integrated with Salesforce, to simplify and scale multilingual support.
Integrated Workflows – Case details, comments, and Knowledge Base articles were instantly translated within Salesforce.
Dealer-Centric Support – Local dealers can now receive troubleshooting and service updates in their preferred language.
Global Coverage – Translation Studio enabled consistent multilingual engagement across the majority of Doosan Bobcat’s Europe, Middle East and Africa (EMEA) region, as well as its Asia, Latin America and Oceania (ALAO) region, reducing reliance on manual translation processes
Results
While early in adoption, Translation Studio has already transformed support workflows:
Multilingual Service at Scale – Dealers now receive real-time case translations in Italian, French, Polish, German, Spanish, Korean, and Brazilian Portuguese.
Consistency Across Regions – Service teams across EMEA and ALAO have been onboarded onto Translation Studio over the past 18 months.
Improved Dealer Experience – Local language support strengthens dealer relationships, building trust and ensuring faster problem resolution