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Digital Transformation and Other Highlights from eTail East

By Jennifer Jessup | August 22, 2022

At 1440, we pride ourselves on being among the sponsors of one of the world’s leading eCommerce conferences, eTail East. This year’s edition was held at Sheraton, Boston, premised on encouraging digital transformation in retail. And if you missed this year’s conference, don’t worry. Here’s a quick rundown of a few things you missed during…

Business Messaging in Salesforce

The Salesforce User’s Guide to Managing Business Messages

By Faith Hinz | June 7, 2022

Consumer behavior is always evolving. But the events of the past couple years have accelerated that evolution. Of course, we’ve seen a large (and well-reported) shift in where consumers browse and buy products. According to eMarketer, retail eCommerce grew a staggering 32.4% in 2020. And by 2025, eCommerce is expected to account for nearly a…

Salesforce Live Agent Google Business Messages

Extend Your Salesforce Live Agent Capabilities with Google’s Business Messages

By Faith Hinz | May 3, 2022

Consumers have certain, basic expectations when it comes to customer service. That’s nothing new. For example, most have always expected friendly agents and quick resolutions to their issues. But these days, consumers have higher standards than ever before. Per Salesforce’s State of the Connected Customer, over half of consumers say the crises of the past two…