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Conversational Commerce Across Generations

Why Conversational Commerce is a Winning Strategy for Reaching Shoppers Across Generations

By Faith Hinz | July 13, 2023

Each generation has unique shopping habits and preferences. As such, a strategy that resonates with one generation of shoppers may fall flat for another.  Yet, there’s one strategy winning brands are leveraging to connect with consumers of all generations: conversational commerce.  Read on as we take a closer look at each generation – and explore…

Instagram for Salesforce

Salesforce Guide to Instagram

By Faith Hinz | July 6, 2023

The Role of Instagram in the Purchase Journey – and How Brands Can Start Managing This Key Channel More Effectively  These days, there are countless factors that influence a consumer’s behavior throughout the purchase journey. Social media is high on the list – especially as e-commerce continues to grow. Today, there are many different social…

Conversational Commerce for Sales

How Conversational Commerce Empowers Brands to Drive Customer Acquisition and Retention

By Faith Hinz | June 7, 2023

We’re just going to come out and say it: it’s not an easy time to be a consumer-facing brand. For one, there’s a ton of competition in just about any product or service category. Of course, there are the legacy brands you must contend with. But then there are also the digital-native brands that seem…