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Digital Transformation Thought Leadership
10 Ways for Companies to Use Salesforce Omni-Channel Engagement on a Mobile Device
In today’s fast-paced world, the ability to engage with customers on their terms is paramount for businesses looking to thrive. In fact, 78% of customers will buy from the company that responds to their inquiry first. Now that’s a competitive advantage. Salesforce has introduced powerful tools for Digital Engagement, making it easier than ever for…
The Connected Customer in Salesforce: A Guide for Retail CPG Brands
Consumer behavior and preferences are always changing. That’s nothing new. However, in the last few years, we’ve seen a rapid (and dramatic) shift in the way shoppers browse and buy consumer goods – and how they interact with the brands that make these products. Today’s shoppers have endless information at their fingertips. While in-store shopping…
The Complete Guide to Salesforce Language Translation
There are roughly 7,000 languages spoken across the globe. So if you’re a global business, you’re bound to be faced with language barriers – both internally and when engaging with customers. Even if you’re NOT a global business, you’re sure to encounter plenty of customers who speak a language that’s different from yours. According to…