THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

Conversational Commerce: The Next Big Thing for Brands and Retailers

At this year’s Shoptalk, the topic of new channels was one that came up time and again. There were sessions focused on it, as well as conversations at networking events and the expo hall.  Clearly, it’s a topic that’s top of mind for brands and retailers. In fact, 75% of Shoptalk attendees said that new…
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state of business translation 2022

State of Business Translation 2022

Delivering great service throughout the customer journey has always been an important way to gain a competitive edge. But lately, it’s gotten even more important, as customer expectations have never been higher.  Per Salesforce’s State of the Connected Customer, more than half of consumers say that the crises of the past couple of years have…
Read More

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Conversational Commerce: The Next Big Thing for Brands and Retailers

At this year’s Shoptalk, the topic of new channels was one that came up time and again. There were sessions focused on it, as well as conversations at networking events and the expo hall.  Clearly, it’s a topic that’s top of mind for brands and retailers. In fact, 75% of Shoptalk attendees said that new…
Read More
state of business translation 2022

State of Business Translation 2022

Delivering great service throughout the customer journey has always been an important way to gain a competitive edge. But lately, it’s gotten even more important, as customer expectations have never been higher.  Per Salesforce’s State of the Connected Customer, more than half of consumers say that the crises of the past couple of years have…
Read More

Sign up for blog updates.

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purchase blocking questions

3 Ways Brands Can Address Purchase Blocking Questions and Boost Conversion

Consumers opt to shop online for a number of reasons, including convenience, choice, safety, and the ability to more easily compare options – among others.  But there are also some ...
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Business Messaging in Salesforce

The Salesforce User’s Guide to Managing Business Messages

Consumer behavior is always evolving. But the events of the past couple years have accelerated that evolution. Of course, we’ve seen a large (and well-reported) shift in where consumers browse ...
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business messaging sales funnel

How Business Messaging Transforms the Traditional Sales Funnel

One of the first topics covered in just about any introductory business class is the sales funnel and the stages within it. In other words, the steps a consumer goes ...
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Conversational Commerce: The Next Big Thing for Brands and Retailers

At this year’s Shoptalk, the topic of new channels was one that came up time and again. There were sessions focused on it, as well as conversations at networking events ...
Read More
Salesforce Live Agent Google Business Messages

Extend Your Salesforce Live Agent Capabilities with Google’s Business Messages

Consumers have certain, basic expectations when it comes to customer service. That’s nothing new. For example, most have always expected friendly agents and quick resolutions to their issues. But these days, ...
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Shoptalk 2022 Key Takeaways Trends

1440’s Key Takeaways from Shoptalk 2022

A few weeks ago, the team at 1440 headed to Las Vegas for Shoptalk 2022, one of our favorite events of the year. And it certainly didn’t disappoint. The event ...
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state of business translation 2022

State of Business Translation 2022

Delivering great service throughout the customer journey has always been an important way to gain a competitive edge. But lately, it’s gotten even more important, as customer expectations have never ...
Read More
conversational commerce examples

10 Examples of Conversational Commerce in Action

Engaging in authentic conversations has always been an effective way to sell across all industries.  Consider a consumer walking into a brick-and-mortar store, searching for new skincare products. They’re greeted ...
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6 Ways Brands Can Provide Stellar Customer Service Across Marketplaces

These days, the vast majority of brands sell through a number of different channels. Taking a multichannel approach to sales ensures these brands can get their products in front of ...
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multilingual customer engagement

How (and Why) to Adopt Multilingual Customer Engagement

You might have a loyal customer base that loves your products. But today’s consumers value experiences as much as they do products. In fact, Salesforce research found that 80% of ...
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Easy Salesforce Machine Translation

How 1440 Makes Translation Easy for Salesforce Customers

Think having great products is enough to guarantee success? Well, you might want to think again. According to Salesforce research, 84% of customers say the experience a company provides is ...
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Shoptalk 2022

What to Expect: Shoptalk 2022

In just a few short weeks, the 1440 team is heading to Las Vegas for Shoptalk, one of the best industry events out there. Shoptalk is billing itself as a ...
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