THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

product reviews help with SEO

From Google to Amazon: Do Reviews Help SEO?

Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, that’s not the case. Instead, many shoppers choose to start the digital purchase journey elsewhere — often on Amazon or Google. A survey from CivicScience, cited…
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App Store Review Management

The Brand’s Guide to App Store Review Management

Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
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product reviews help with SEO

From Google to Amazon: Do Reviews Help SEO?

Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, that’s not the case. Instead, many shoppers choose to start the digital purchase journey elsewhere — often on Amazon or Google. A survey from CivicScience, cited…
Read More
App Store Review Management

The Brand’s Guide to App Store Review Management

Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
Read More

Sign up for blog updates.

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UGC Expectations Survey

5 Key Takeaways From Our UGC Survey Comparing Brands & Consumers

Brands should learn how to meet consumer expectations. Why? A brand that doesn't put the customer first in today's landscape risks losing customers to competitors who meet their expectations. To ...
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1440 Partnerships Digital 360

How 1440’s Partnerships Enhance Digital 360 for Brands

Let’s face it: consumer expectations and behavior have shifted a lot in the past few years. One of the biggest shifts involves the ways consumers interact with brands – and ...
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Digital Transformation for Brands

Why Digital Transformation Must be a Top Priority for Brands (and How Salesforce and 1440 Can Help Make it a Reality)

In the world of business, the phrase “digital transformation” is one that’s used often. But it’s more than just a buzzword. Instead, digital transformation has become a necessity for any ...
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CPG Management Rules

10 Rules of CPG Management in the Digital Age

The consumer packaged goods (CPG) industry has undergone significant changes in recent years, forcing retailers to adopt novel approaches to enhancing productivity and efficiency. Most notably, CPG organizations are adapting ...
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Digital 360 Worth Hype

Better Experiences, Stronger Relationships: Is Digital 360 Worth the Hype?

The short answer is “absolutely.” Digital 360 has recently become the new industry standard for communicating with customers on the level they have come to expect. It allows businesses to ...
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Helpful Answers to Customer Q&A

22 Real-Life Examples of Helpful Answers to Customer Q&A

Oftentimes, shoppers have questions standing in the way of a purchase decision. This is true regardless of whether the consumer is shopping online or at a physical store location. Of ...
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3x AppExchange Demo Jam Winner 1440

1440 Wins its Third AppExchange Demo Jam [Video]

In case you missed it, 1440 won the September 2021 sales app Demo Jam! Watch it here, and be sure to check out what host Jeff Grosse called "the best ...
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Anatomy of a Helpful Review

5 Components of a Helpful Review

Reviews were once a novel concept. But today, they’re an important resource consumers depend on to make decisions of all kinds, from what products to purchase to which businesses to ...
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Dreamforce 2021 Things to Know

5 Things to Know About Dreamforce 2021

The first Dreamforce event took place in 2003. And it’s quickly grown to be one of the largest tech conferences in the world. Boasting an amazing agenda with an impressive ...
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2 New Ways for Brands to Engage with Product Reviews on Amazon

Responding to reviews, regardless of where those reviews were written, is so important. When you respond to a negative review, you have the opportunity to turn a bad situation around ...
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review response templates

7 Ways to Use Templates for Review Responses

Collecting and displaying reviews is proven to drive some pretty impressive results for your business. According to an analysis from our friends at Bazaarvoice, there’s a 128% lift in conversion ...
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Chat Apps Changing CRM

Retail Trends: How Chat Apps Are Changing CRM

Chat apps have the potential to become a leading CRM communication channel, especially for simple inquiries. Why? People love chat apps. Many people—possibly even you—visit chat apps multiple times a ...
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