THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

App Store Review Management

The Brand’s Guide to App Store Review Management

Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
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1440 Customer Journey

How 1440 Saves You Time Throughout the Customer Journey

Jeff Bezos, CEO of Amazon, once said “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff may have said this several years ago, but it’s arguably even more true today.…
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App Store Review Management

The Brand’s Guide to App Store Review Management

Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
Read More
1440 Customer Journey

How 1440 Saves You Time Throughout the Customer Journey

Jeff Bezos, CEO of Amazon, once said “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff may have said this several years ago, but it’s arguably even more true today.…
Read More

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cookieless-world-google-apple-privacy

The Cookieless World: What You Need to Know About Google and Apple’s Latest Privacy Updates

Generic, one-size-fits all service and experience simply won’t cut it for modern consumers. In fact, according to Salesforce’s State of the Connected Customer report, over half of customers expect offers ...
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Business Language Translation Software Discussion

Questions to Ask When Choosing a Business Language Translation Software

The success (or failure) of a global business largely depends on its ability to effectively communicate in any language -- both internally and externally. Brands that can communicate with customers ...
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Salesforce Language Translation

The Complete Guide to Salesforce Language Translation

Offering great products is important -- that will never change. But increasingly, it’s great experiences that set companies apart. According to the Salesforce State of the Connected Customer report, 80% ...
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Manage Product Questions

The Brand’s Guide to Managing Product Questions and Answers

By now, we’ve all seen plenty of headlines about the growth of eCommerce traffic and sales in the midst of the COVID-19 pandemic. But it’s worth reiterating. According to Salesforce’s ...
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Things You Didn't Know Amazon Q&A

6 Things You Might Not Know About Customer Q&As

Imagine there’s a customer shopping for a pair of shoes in a brick-and-mortar store. She’s able to see the shoes in person -- and even try them on. And if ...
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App Store Review Management

The Brand’s Guide to App Store Review Management

Proactively managing reviews is an important way to protect your online reputation -- and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types ...
Read More
1440 Customer Journey

How 1440 Saves You Time Throughout the Customer Journey

Jeff Bezos, CEO of Amazon, once said “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every ...
Read More
Multi-Channel Review Management Salesforce

How to Simplify Multi-Channel Review Management in Salesforce

When it comes to reviews, you might have a preferred channel (say, reviews posted and managed on your own website). But today's consumers have choices. They can write and read ...
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Amazon Ratings vs Amazon Reviews

Amazon Ratings vs. Amazon Reviews: What’s the Difference?

Amazon has steadily grown its market share over the past decade. And the COVID-19 pandemic supercharged that growth. According to Forbes, Amazon’s annual revenue was up 38% in 2020. Of ...
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amazon advertising

Should Your Brand Use Amazon Advertising?

Amazon is an important sales channel for a large (and growing) number of brands. According to a Feedadvisor report, 42% more brands are selling on Amazon now than there were ...
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How Quickly Respond Customer Reviews

How Quickly Should You Respond to Reviews?

The ongoing global health crisis has had a significant impact on consumer behavior. Consumers are not only shopping online more, they’re also using online channels to access customer service. In ...
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40 examples reviews in ads marketing

11 Places to Include Reviews in Your Marketing Strategy (with 40+ Examples)

By now, the majority of brands understand the positive impact reviews can have on the bottom line. 94% of consumers say that positive reviews make them more likely to use ...
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