THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

Conversational Commerce: The Next Big Thing for Brands and Retailers

At this year’s Shoptalk, the topic of new channels was one that came up time and again. There were sessions focused on it, as well as conversations at networking events and the expo hall.  Clearly, it’s a topic that’s top of mind for brands and retailers. In fact, 75% of Shoptalk attendees said that new…
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state of business translation 2022

State of Business Translation 2022

Delivering great service throughout the customer journey has always been an important way to gain a competitive edge. But lately, it’s gotten even more important, as customer expectations have never been higher.  Per Salesforce’s State of the Connected Customer, more than half of consumers say that the crises of the past couple of years have…
Read More

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Conversational Commerce: The Next Big Thing for Brands and Retailers

At this year’s Shoptalk, the topic of new channels was one that came up time and again. There were sessions focused on it, as well as conversations at networking events and the expo hall.  Clearly, it’s a topic that’s top of mind for brands and retailers. In fact, 75% of Shoptalk attendees said that new…
Read More
state of business translation 2022

State of Business Translation 2022

Delivering great service throughout the customer journey has always been an important way to gain a competitive edge. But lately, it’s gotten even more important, as customer expectations have never been higher.  Per Salesforce’s State of the Connected Customer, more than half of consumers say that the crises of the past couple of years have…
Read More

Sign up for blog updates.

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UGC Metrics

5 UGC Metrics to Add to Your eCommerce KPIs

“You can’t improve what you don’t measure.” This quote, often attributed to Peter Drucker, is one that we hear in the business world quite a bit. And it certainly rings ...
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online ordering experiences

The Best Brands are Making Ordering Experiences a Priority

Recently, Salesforce released their 2022 State of the Connected Customer study. We’ve loved digging into all the fresh insights about consumer behavior.  One particular finding that stood out to us ...
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Free Setup Buy with Prime

1440 is Now Offering Simple, Easy Setup of Amazon Buy with Prime

Hundreds of millions of shoppers worldwide know and love Amazon Prime's fast and free shipping. They also know the disappointment of forgoing desired purchases from other retailers. When these consumers ...
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Buy with Prime Consumer Benefits

3 Benefits of Amazon’s Buy with Prime for Consumers

When the Amazon Prime membership program was first launched, you probably believed it was the most revolutionary idea in the eCommerce world. You simply pay an annual membership fee, and ...
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Buy with Prime Merchant Benefits

6 Benefits of Amazon’s New Buy with Prime for Merchants

Amazon recently launched a fantastic new service they call Buy With Prime. The program extends the benefits of shopping on Prime to online e-commerce retailers...even those not taking part in ...
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trending topics customer reviews

Uncovering Trending Topics in Customer Reviews

Customers’ needs and preferences must be at the heart of any product, service or experience a brand creates. No one’s going to buy something that doesn’t serve their needs. But ...
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purchase blocking questions

3 Ways Brands Can Address Purchase Blocking Questions and Boost Conversion

Consumers opt to shop online for a number of reasons, including convenience, choice, safety, and the ability to more easily compare options – among others.  But there are also some ...
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Business Messaging in Salesforce

The Salesforce User’s Guide to Managing Business Messages

Consumer behavior is always evolving. But the events of the past couple years have accelerated that evolution. Of course, we’ve seen a large (and well-reported) shift in where consumers browse ...
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business messaging sales funnel

How Business Messaging Transforms the Traditional Sales Funnel

One of the first topics covered in just about any introductory business class is the sales funnel and the stages within it. In other words, the steps a consumer goes ...
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Conversational Commerce: The Next Big Thing for Brands and Retailers

At this year’s Shoptalk, the topic of new channels was one that came up time and again. There were sessions focused on it, as well as conversations at networking events ...
Read More
Salesforce Live Agent Google Business Messages

Extend Your Salesforce Live Agent Capabilities with Google’s Business Messages

Consumers have certain, basic expectations when it comes to customer service. That’s nothing new. For example, most have always expected friendly agents and quick resolutions to their issues. But these days, ...
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Shoptalk 2022 Key Takeaways Trends

1440’s Key Takeaways from Shoptalk 2022

A few weeks ago, the team at 1440 headed to Las Vegas for Shoptalk 2022, one of our favorite events of the year. And it certainly didn’t disappoint. The event ...
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