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THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
The State of Customer Reviews in 2023
What you need to know in 2023 to optimize your brand’s ratings and reviews strategy The importance of ratings and reviews in the purchase journey can no longer be denied. As such, your brand likely has a plan in place to collect ratings and reviews from existing customers – and display this content to help…
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The State of Conversational Commerce in 2023
Introduction In the long history of business, conversations have always been an effective way to grow sales. Consider a consumer shopping for a new vehicle. After doing her research, she steps into the car dealership. The salesperson builds rapport with her, and she ends up purchasing the car – complete with some extras that align…
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The State of Customer Reviews in 2023
What you need to know in 2023 to optimize your brand’s ratings and reviews strategy The importance of ratings and reviews in the purchase journey can no longer be denied. As such, your brand likely has a plan in place to collect ratings and reviews from existing customers – and display this content to help…
Read More
The State of Conversational Commerce in 2023
Introduction In the long history of business, conversations have always been an effective way to grow sales. Consider a consumer shopping for a new vehicle. After doing her research, she steps into the car dealership. The salesperson builds rapport with her, and she ends up purchasing the car – complete with some extras that align…
Read More Sign up for blog updates.
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How Marketing Teams Can Tap into Conversational Commerce to Attract, Convert, and Retain More Customers
Once, not so long ago, most brands sunk the majority of their marketing dollars into traditional initiatives like TV and radio commercials, print ads, direct mail, and outdoor advertising. Then, ...
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How Customer Care Teams Can Tap Into Conversational Commerce to Boost Customer Satisfaction and Loyalty
These days, consumers expect outstanding experiences throughout the purchase journey. While customer experience is a cross-functional responsibility, there’s one team that plays a particularly critical role: the customer care team. ...
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Salesforce Digital Engagement and 1440 Empower In-Store Associates with Mobile Experiences (7 Examples)
If you’re a brand with brick-and-mortar locations, your in-store associates are one of your most valuable assets. These folks are experts on the ins and outs of your products and ...
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Conversational Commerce: Connecting Brands to Consumers Throughout the Purchase Journey
How conversational commerce can empower your brand to break through the noise and connect with mobile-first consumers throughout the purchase journey In the recent past, a couple of brands have ...
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Omnichannel Guide: A Holistic Look at the Most Popular Messaging Channels
In the past, a person would pick up the phone when they needed to get in touch with a family member or friend. But these days, they’re more likely to ...
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The State of Customer Reviews in 2023
What you need to know in 2023 to optimize your brand’s ratings and reviews strategy The importance of ratings and reviews in the purchase journey can no longer be denied. ...
Read More
The State of Conversational Commerce in 2023
Introduction In the long history of business, conversations have always been an effective way to grow sales. Consider a consumer shopping for a new vehicle. After doing her research, she ...
Read More 
How Brands Can Capitalize on Generative AI Tools Like ChatGPT and Bard to Deliver Winning Experiences
Late last year, OpenAI launched ChatGPT, an AI chatbot. And the entire world quickly took notice. Within days of launch, ChatGPT had one million users. And in January, it reached ...
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Unlocking the Power of Conversational Commerce for Salesforce: Tips, Strategies, and Tools
Oftentimes, the word “eCommerce” conjures up images of a shopper browsing a website, adding an item (or items) to their cart, and then completing the checkout process. But the reality ...
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Four eCommerce Trends You Can’t Afford to Ignore in 2023
It’s hard to believe, but February is here. The holidays are a distant memory, and most brands and retailers are laser-focused on what they can do to attract, convert, and ...
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Why an Omnichannel Strategy is a Must-Have for Customer-Centric Brands
Introduction: An Omnichannel Strategy is No Longer Optional In the past decade or so, “omnichannel” has been one of the most frequently used retail buzzwords. It’s that aspirational idea of ...
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A Simple Framework for Managing Your Brand’s Mobile App Reviews
It’s no secret that modern consumers are glued to their mobile devices. A recent survey found that nearly half (46%) of consumers spend an average of five to six hours ...
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