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THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
Is UGC the Key to Optimizing Your Digital Shelf?
2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money online than ever before. According to eMarketer, worldwide eCommerce sales grew a whopping 27.6% in 2020. Experts predict this growth won’t slow down anytime soon.…
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The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
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Is UGC the Key to Optimizing Your Digital Shelf?
2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money online than ever before. According to eMarketer, worldwide eCommerce sales grew a whopping 27.6% in 2020. Experts predict this growth won’t slow down anytime soon.…
Read More
The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
Read More Sign up for blog updates.
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2 New Ways for Brands to Engage with Product Reviews on Amazon
Responding to reviews, regardless of where those reviews were written, is so important. When you respond to a negative review, you have the opportunity to turn a bad situation around ...
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7 Ways to Use Templates for Review Responses
Collecting and displaying reviews is proven to drive some pretty impressive results for your business. According to an analysis from our friends at Bazaarvoice, there’s a 128% lift in conversion ...
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Retail Trends: How Chat Apps Are Changing CRM
Chat apps have the potential to become a leading CRM communication channel, especially for simple inquiries. Why? People love chat apps. Many people—possibly even you—visit chat apps multiple times a ...
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Is UGC the Key to Optimizing Your Digital Shelf?
2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money ...
Read More 
The 10 Top Benefits of Live Chat for Businesses
Providing great service is essential to winning new customers -- and retaining the ones you’ve got. Case in point? According to Salesforce, nearly three-quarters of consumers have made purchase decisions ...
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8 Benefits of Customer Service Outsourcing
Customer service should never be an afterthought. Instead, winning brands must make it a priority to consistently deliver great service before, during and after the sale. Providing great service pays ...
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8 Ways for Brands to Prep for Amazon Prime Day 2021
Amazon Prime Day, one of the most anticipated shopping events of the year, is just a week away. This year’s event will be held June 21-22, a month earlier than ...
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The Cookieless World: What You Need to Know About Google and Apple’s Latest Privacy Updates
Generic, one-size-fits all service and experience simply won’t cut it for modern consumers. In fact, according to Salesforce’s State of the Connected Customer report, over half of customers expect offers ...
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Questions to Ask When Choosing a Business Language Translation Software
The success (or failure) of a global business largely depends on its ability to effectively communicate in any language -- both internally and externally. Brands that can communicate with customers ...
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The Complete Guide to Salesforce Language Translation
Offering great products is important -- that will never change. But increasingly, it’s great experiences that set companies apart. According to the Salesforce State of the Connected Customer report, 80% ...
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The Brand’s Guide to Managing Product Questions and Answers
By now, we’ve all seen plenty of headlines about the growth of eCommerce traffic and sales in the midst of the COVID-19 pandemic. But it’s worth reiterating. According to Salesforce’s ...
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6 Things You Might Not Know About Customer Q&As
Imagine there’s a customer shopping for a pair of shoes in a brick-and-mortar store. She’s able to see the shoes in person -- and even try them on. And if ...
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