Skip to contentConsumer Reviews and Q&A Expectations Survey
The Growing Role of UGC in the Purchase Journey (and How Brands Stack Up Against Shopper Expectations)
The How & Why of Consumer Reviews and Q&A
Insights from 500+ Consumers and 250+ Brands
We’re experiencing a huge shift in the way consumers navigate the purchase journey. Consumers are skipping trips to the store in favor of online shopping. And regardless of where they’re shopping, they depend on ratings and reviews and customer questions and answers (Q&A) to make informed purchase decisions.
But what exactly do consumers expect in terms of reviews and Q&A? And are brands meeting these expectations – or are they falling flat? We surveyed more than 500 consumers and 250 brands to find out.
Download the Survey Report to learn:
- The factors that influence purchase decisions the most
- How consumers use reviews and Q&A when browsing and buying products – and how this content impacts their purchase behavior
- Why consumers write reviews – and what they expect to happen when they do so
- And more!
Brands must understand the expectations of shoppers if they are to meet (and exceed) them. Grab your free copy of the eBook to find out what consumers want.
Other Resources You Might Enjoy
Top 9 Reasons Your Brand Needs Translation for WhatsApp
These days, the vast majority of consumers with smartphones have at least one messaging app. Increasingly, they’re using these apps to connect with brands – whenever and wherever a need arises. In fact, 66% of online adults say messaging is their preferred way of communicating with a business. That number is even higher – 72%…
Salesforce Guide to Instagram
The Role of Instagram in the Purchase Journey – and How Brands Can Start Managing This Key Channel More Effectively These days, there are countless factors that influence a consumer’s behavior throughout the purchase journey. Social media is high on the list – especially as e-commerce continues to grow. Today, there are many different social…
The 7-Minute Series: A New Kind of Webinar for Salesforce Customers & Consultants
Say goodbye to lengthy webinars that consume your schedule, and say hello to bite-size, knowledge-packed sessions that empower you to learn something new in just minutes. In today’s fast-paced world, time is a precious commodity. Finding efficient ways to learn and engage is essential. That’s why 1440.io is bringing you the innovative “7-Minute Series.” This…