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In it, you'll learn exactly what consumers expect in terms of reviews and Q&A. And, whether brands are meeting these expectations or falling flat. Brands must understand the expectations of shoppers if they are to meet (and exceed) them, and understanding today's landscape is the first step.
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Offering great products is important — that will never change. But increasingly, it’s great experiences that set companies apart. According to the Salesforce State of the Connected Customer report, 80% of consumers indicate that the experience a company provides is just as important as its products or services. It’s essential to focus on consistently delivering…
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