What do Consumers Want?
Translation Statistics from our 2022 Survey

Do consumers expect native language communication from brands and retailers in the year 2022? We surveyed 700 consumers to find out. Find out what consumers want when it comes to translation and timing by channel and location. Be sure to download the complete guide for the most detailed translation statistics.

Translation Statistics

Get the Complete Survey Results

Other Translation Resources You Might Enjoy

AI-Powered Translation in 2025: 4 Ways It’s Supercharging Enterprise Customer Service

May 14, 2025

In the wake of generative AI’s rapid evolution, real-time translation has become a mission-critical capability—not just for global brands, but for any enterprise striving to deliver connected, consistent, and inclusive customer experiences. In 2025, machine translation is no longer just a nice-to-have; it’s a core enabler of multilingual service, revenue expansion, and workforce efficiency. According…

multilingual customer engagement

How (and Why) to Adopt Multilingual Customer Engagement

August 8, 2024

You might have a loyal customer base that loves your products. But today’s consumers value experiences as much as they do products. In fact, Salesforce research found that 80% of consumers say that the experiences a brand offers are just as important as its products. And a single bad experience can be enough to scare…

Guide to Multilingual Bots

A Business Guide to Multilingual Bots

August 1, 2024

In the past two years, the number of consumer dollars spent online has grown – a lot. And it seems that growth won’t slow down anytime soon. Insider Intelligence predicts eCommerce will grow 16.1% this year – reaching $1.06 trillion. Clearly, consumers are embracing the convenience and safety of online shopping. And when those consumers…