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Why Should Your Brand Respond To Online Reviews?
How you can leverage customer engagement and expectations to build your brand’s image and bottom line. Nearly all buyers today trust reviews as much as personal recommendations. Though word-of-mouth is still critically important, the conversation has moved from town squares and city streets to the digital landscape. Most people today will hear about your brand’s…
An Introduction to Amazon Reviews
Amazon is leading the pack as one of the most influential brands in today’s economy. When Amazon first launched in 1995, it was as a website that only sold books. But even then, founder Jeff Bezos had a vision for the company’s rapid growth and mass expansion. He knew from the very beginning that Amazon…
Monitoring Adverse Effects Through Reviews
In 2009, Peanut Corp. of America lost $1 billion, went bankrupt and closed up its business. All these happened because a batch of their peanut butter was contaminated with salmonella. As a result, 9 people died and hundreds more fell sick after consuming their peanut butter. In a similar incident, Pfizer had to pull its bestselling…