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Powering the Future of Customer Messaging with Google RCS + 1440
RCS for Business, powered by Google and delivered through 1440, transforms SMS into an interactive, branded experience—natively inside Salesforce and powered by AI through Agentforce.
Salesforce Service Cloud, Salesforce BYOC, Agentforce, Google RCS for Business
Brands needed to evolve beyond basic SMS to create engaging, branded conversations—while keeping Salesforce compliance and automation.
1440 and Google brought RCS for Business into Salesforce via BYOC, enabling rich, AI-powered messaging with full CRM integration.
A unified experience that makes every RCS message measurable—driving faster responses, higher satisfaction, and stronger loyalty.
About Google RCS for Business
RCS (Rich Communication Services) represents the next generation of SMS—a carrier-backed technology that combines the universal reach of text messaging with the rich, app-like interactivity of chat platforms. Customers can now receive verified brand messages that include images, videos, quick-reply buttons, and payment options, all within their native messaging app. With Apple’s adoption of RCS in iOS 18.1, the channel now reaches nearly every smartphone user globally, setting a new standard for secure, engaging mobile communication.
74%
of consumers are more likely to engage with a brand via private messaging
(like RCS)
Our Partnership
1440 partners with Google to bring RCS for Business to life inside Salesforce through Bring Your Own Channel (BYOC). While Google provides the infrastructure and innovation, 1440 delivers the Salesforce-native expertise—connecting RCS directly to CRM data, workflow automation, and AI insights. This collaboration gives enterprises a unified, compliant, and future-ready way to manage customer conversations without leaving Salesforce. The result is a seamless bridge between Google’s carrier network and Salesforce’s intelligence layer—where data, automation, and experience converge.
Better Together: How 1440 + Google Bring RCS to Life in Salesforce
RCS for Business by 1440 is fully embedded within Salesforce, enabling teams to manage conversations, automate responses, and analyze engagement in one platform. Agents can send rich media messages, share dynamic content, and use GPT-powered suggestions from Agentforce to craft personalized, efficient replies. Behind the scenes, data syncs in real time—fueling insights across Sales, Service, and Marketing Clouds. Whether accessed through desktop, mobile, or Zebra devices, every message becomes actionable, measurable, and AI-optimized.
Driving Real Results for Brands
Brands using 1440’s RCS for Business integration are transforming how they engage with customers—replacing static SMS with dynamic, two-way interactions that boost satisfaction and loyalty. Response times are shorter, conversations are smarter, and engagement metrics are measurable directly within Salesforce dashboards. By blending Google’s verified messaging with Agentforce automation, teams reduce friction, cut acquisition costs, and drive more meaningful customer connections that last.