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Salesforce Digital Engagement and 1440 Empower In-Store Associates with Mobile Experiences (7 Examples)
If you’re a brand with brick-and-mortar locations, your in-store associates are one of your most valuable assets. These folks are experts on the ins and outs of your products and services. And they’re on the front line day in and day out – providing trusted advice, recommendations, and service to your customers. It’s critical to…
Read MoreReview Monitoring for Salesforce Users
As a consumer, you probably depend on ratings and reviews to make informed purchase decisions. If so, you’re in good company. According to Bazaarvoice, 89% of consumers consult ratings and reviews before making a purchase. 89% of consumers consult ratings and reviews prior to making a purchase. Source: Bazaarvoice, What’s in a review? As a…
Read MoreReflections on Dreamforce 2023: Omni-Channel is No Longer Optional
It’s hard to believe that Dreamforce 2023 was already a month ago. But one thing is for sure: the impact of this year’s amazing event is sure to stick with us for a long time. 1440 at Dreamforce Here at 1440, we’re big fans of Dreamforce. We’ve attended Salesforce’s signature event for years now in…
Read MoreBanks Were Fined Millions for Not Keeping Records of Messaging Apps. The Solution is Easy.
Remember when the only ways to get in touch with a brand were to call their toll-free number or visit a store? Those days are long gone. Today, more and more consumers turn to apps like WhatsApp, Facebook Messenger, Instagram Messenger, and others to ask questions and get information. In fact, Meta research tells us…
Read MoreHow Consumers Use TikTok Throughout the Purchase Journey – and How Brands Can Start Managing it More Effectively
A customer’s path to purchase is rarely as linear as those textbook sales funnel graphics would have you believe. Instead, the purchase journey is often full of twists and turns. And there are endless factors that influence what action a shopper takes next. Today, one of those key factors is social media. In fact, as…
Read MoreThe Converting Power Behind Buy With Prime: What Your Brand Needs to Know
Let’s face it: the global marketplace has never been more crowded. Consumers have plentiful options – regardless of what they’re shopping for. So if you’re like most brands, you’re always looking for innovative ways to attract shoppers – and then convert them from browsers to buyers. Last year, Amazon launched Buy with Prime, which empowers…
Read MoreThe Real ROI of Conversational Commerce
Winning and retaining customers is no easy feat. Modern consumers have countless options across all product and service categories. And many aren’t afraid to ditch a once-beloved brand when something better comes along. In fact, in the last year alone, nearly three-quarters (71%) of consumers say they’ve switched brands at least once. There are a…
Read MoreWhy Conversational Commerce is a Winning Strategy for Reaching Shoppers Across Generations
Each generation has unique shopping habits and preferences. As such, a strategy that resonates with one generation of shoppers may fall flat for another. Yet, there’s one strategy winning brands are leveraging to connect with consumers of all generations: conversational commerce. Read on as we take a closer look at each generation – and explore…
Read MoreSalesforce Guide to Instagram
The Role of Instagram in the Purchase Journey – and How Brands Can Start Managing This Key Channel More Effectively These days, there are countless factors that influence a consumer’s behavior throughout the purchase journey. Social media is high on the list – especially as e-commerce continues to grow. Today, there are many different social…
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