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Using Messaging to Re-engage Abandoned Carts
Ideally, every shopper who landed on your ecommerce site would find something that perfectly fit their needs, add it to their cart, and complete the transaction. But that’s just not realistic. If cart abandonment is a challenge for your brand, you’re not alone. It’s an extremely common problem across all brands and industries. But that…
Read MoreThe Connected Customer in Salesforce: A Guide for Retail CPG Brands
Consumer behavior and preferences are always changing. That’s nothing new. However, in the last few years, we’ve seen a rapid (and dramatic) shift in the way shoppers browse and buy consumer goods – and how they interact with the brands that make these products. Today’s shoppers have endless information at their fingertips. While in-store shopping…
Read MoreThe Complete Guide to Salesforce Language Translation
There are roughly 7,000 languages spoken across the globe. So if you’re a global business, you’re bound to be faced with language barriers – both internally and when engaging with customers. Even if you’re NOT a global business, you’re sure to encounter plenty of customers who speak a language that’s different from yours. According to…
Read MoreReview Monitoring for Salesforce Users
As a consumer, you probably depend on ratings and reviews to make informed purchase decisions. If so, you’re in good company. According to Bazaarvoice, 89% of consumers consult ratings and reviews before making a purchase. 89% of consumers consult ratings and reviews prior to making a purchase. Source: Bazaarvoice, What’s in a review? As a…
Read MoreNew Salesforce Research Reveals the Key to Revenue Growth in 2024
Historically, there were a few major brands that dominated any given product or service category. If you were in the market for a washing machine, you’d choose between Maytag and Whirlpool. If you needed an oil change, you had your pick of Jiffy Lube or Midas. Those days are long gone. Today, consumers have a…
Read MoreReflections on Dreamforce 2023: Omni-Channel is No Longer Optional
It’s hard to believe that Dreamforce 2023 was already a month ago. But one thing is for sure: the impact of this year’s amazing event is sure to stick with us for a long time. 1440 at Dreamforce Here at 1440, we’re big fans of Dreamforce. We’ve attended Salesforce’s signature event for years now in…
Read MoreBanks Were Fined Millions for Not Keeping Records of Messaging Apps. The Solution is Easy.
Remember when the only ways to get in touch with a brand were to call their toll-free number or visit a store? Those days are long gone. Today, more and more consumers turn to apps like WhatsApp, Facebook Messenger, Instagram Messenger, and others to ask questions and get information. In fact, Meta research tells us…
Read MoreHow Consumers Use TikTok Throughout the Purchase Journey – and How Brands Can Start Managing it More Effectively
A customer’s path to purchase is rarely as linear as those textbook sales funnel graphics would have you believe. Instead, the purchase journey is often full of twists and turns. And there are endless factors that influence what action a shopper takes next. Today, one of those key factors is social media. In fact, as…
Read More4 Ways Machine Translation Can Empower Your Customer Care Team
Once upon a time, not so long ago, the world felt like a huge place. But thanks to the rise of the internet and the rapid evolution of technology, it’s starting to feel a whole lot smaller. Today, it’s relatively easy for a consumer to buy something from a brand halfway across the world. And…
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