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How Business Messaging Transforms the Traditional Sales Funnel
One of the first topics covered in just about any introductory business class is the sales funnel and the stages within it. In other words, the steps a consumer goes through when making a purchase. Though there are many variations of the sales funnel out there, a simple one (that’s relevant to B2C brands) might…
Read MoreConversational Commerce: The Next Big Thing for Brands and Retailers
At this year’s Shoptalk, the topic of new channels was one that came up time and again. There were sessions focused on it, as well as conversations at networking events and the expo hall. Clearly, it’s a topic that’s top of mind for brands and retailers. In fact, 75% of Shoptalk attendees said that new…
Read MoreExtend Your Salesforce Live Agent Capabilities with Google’s Business Messages
Consumers have certain, basic expectations when it comes to customer service. That’s nothing new. For example, most have always expected friendly agents and quick resolutions to their issues. But these days, consumers have higher standards than ever before. Per Salesforce’s State of the Connected Customer, over half of consumers say the crises of the past two…
Read More1440’s Key Takeaways from Shoptalk 2022
A few weeks ago, the team at 1440 headed to Las Vegas for Shoptalk 2022, one of our favorite events of the year. And it certainly didn’t disappoint. The event was billed as “retail’s big reunion.” And that’s exactly what it felt like. After a long hiatus from in-person events, it was great to reconnect…
Read MoreState of Business Translation 2022
Delivering great service throughout the customer journey has always been an important way to gain a competitive edge. But lately, it’s gotten even more important, as customer expectations have never been higher. Per Salesforce’s State of the Connected Customer, more than half of consumers say that the crises of the past couple of years have…
Read More10 Examples of Conversational Commerce in Action
Engaging in authentic conversations has always been an effective way to sell across all industries. Consider a consumer walking into a brick-and-mortar store, searching for new skincare products. They’re greeted by a sales associate, who strikes up a conversation to learn more about the consumer’s lifestyle and needs. After building rapport, the consumer trusts the…
Read MoreHow 1440 Makes Translation Easy for Salesforce Customers
Think having great products is enough to guarantee success? Well, you might want to think again. According to Salesforce research, 84% of customers say the experience a company provides is just as important as its products. So if you’re looking to grow your business (aren’t all brands?), then you’ve got to make it a top…
Read MoreHow Reviews Impact Conversion Rates: A Guide for 2022
By now, reviews are a part of daily life for most consumers. They consult this content when shopping for new products, considering which businesses to visit, choosing a mobile app to download, and even when considering a new job – not to mention myriad other situations. In fact, our recent survey on the role of…
Read MoreFashion Nova and the Problem With Suppressing Negative Reviews
Over-Moderating Customer Feedback and Q&As Reduces Brand Authenticity Consumers have endless information at their fingertips when researching what products to purchase. But these days, they rely less on brand-provided messaging and marketing – and more on feedback from others like them. How do they access this feedback? Increasingly, by engaging with reviews, questions and answers…
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