Skip to contentPosts by Faith Hinz
Four eCommerce Trends You Can’t Afford to Ignore in 2023
It’s hard to believe, but February is here. The holidays are a distant memory, and most brands and retailers are laser-focused on what they can do to attract, convert, and retain more customers in 2023 despite what Gartner is referring to as the “triple squeeze” of inflation, scarce or expensive talent, and supply chain issues.…
Read MoreWhy an Omnichannel Strategy is a Must-Have for Customer-Centric Brands
Introduction: An Omnichannel Strategy is No Longer Optional In the past decade or so, “omnichannel” has been one of the most frequently used retail buzzwords. It’s that aspirational idea of delivering seamless, connected experiences to customers across channels. Today, most brands are on board with the idea of omnichannel. But when it comes to building…
Read MoreA Simple Framework for Managing Your Brand’s Mobile App Reviews
It’s no secret that modern consumers are glued to their mobile devices. A recent survey found that nearly half (46%) of consumers spend an average of five to six hours on their phones each day – not including work-related use. Consumers use their mobile devices for myriad purposes – including browsing and buying products and…
Read MoreThe Future of Conversational Commerce Ads
What’s Next for Conversational Commerce Ads – and Why it’s Worth Your Attention For centuries, businesses have leveraged the power of conversations to build trust and grow sales. For example, the most successful door-to-door salespeople became proficient at making quick connections with prospects – and then closing the deal. And the best in-store sales associates…
Read MoreHow Product Reviews Help Brands Compete in an Economic Downturn (and 3 Ways to Maximize Their Impact)
We’re in the midst of a lot of economic uncertainty. Turn on the news or open a web browser and you’re sure to be bombarded with headlines about hiring freezes, rising inflation and interest rates, decreased spending, and a possible recession looming around the corner. In times of economic uncertainty, it’s not uncommon for consumers…
Read MoreBridging the Gaps to Deliver a Better D2C eCommerce Experience
For the past decade, eCommerce was experiencing steady growth. But then the COVID-19 pandemic hit – sending that growth into overdrive. According to data from the U.S. Census Bureau, eCommerce grew more than 32% in 2020. For brands, this explosive growth presented both challenges and opportunities. At the onset of the pandemic, many consumers limited…
Read MoreThe Top Challenges of B2C Brands – and How Amazon’s Buy with Prime Can Help Tackle Them
It’s no secret that direct-to-consumer (DTC) eCommerce is growing. Per SAP, DTC eCommerce sales in the US grew over 45% last year – accounting for 14% of total retail eCommerce sales. This growth has been fueled both by digitally native brands (think Casper and Dollar Shave Club), as well as established brands (think Nike and…
Read MoreThe Direct-to-Consumer Brand’s Guide to Holiday 2022
Is it just us, or does each year seem to fly by faster than the one before it? October is already halfway over. And that means the holiday shopping season will be well underway before we know it. What can direct-to-consumer (DTC) brands expect this holiday season? And what last minute preparations can you take…
Read MoreThe eCommerce Guide to Multicultural Holidays
Ready or not, the last quarter of the year is well underway. And that means the holidays will be here before we know it. For brands and retailers, the holiday shopping season is expected to be relatively flat compared to last year. Deloitte predicts holiday retail sales will grow between 4% and 6% this year…
Read More