At Dreamforce 2022, Salesforce announced a new partnership with Meta’s WhatsApp. This means that companies leveraging Salesforce are able to communicate with their customers via WhatsApp’s proprietary messaging system.
The partnership is poised to make business communication via Salesforce easier, and better than ever. But it also means that businesses need a translation service so that they can continue doing business globally via the Salesforce-WhatsApp integration. Fortunately, there is already a solution: and it’s a good one!
What Does This Partnership Mean for Salesforce Customers?
Salesforce is without a doubt the best overall CRM on the market. The platform allows business to connect their sales, marketing, commerce, and IT systems in one easy-to-use, intuitive application. This has empowered companies to take their customer relations management to a whole new level.
That said, one of the biggest challenges for teams using Salesforce over the past few years has been customer communication.
To be clear, there are numerous add-ons and integrations that allow teams to communicate with their customers via Salesforce. But each of these integrations is expensive, and each comes with a learning curve.
WhatsApp, on the other hand, is one of the most widely used chat platforms globally. It’s super easy to use, and most people are already familiar with how it works. In fact, many businesses already use WhatsApp for their customer communication. Particularly, in Europe and South America, where the platform has been an industry standard for years.
This new partnership means that Salesforce teams will now be able to connect with their customers and target audiences in a much more seamless, cost-effective way. The result will likely be improved customer support and service, increased reach, and a much more intuitive communication process across the board.
But this partnership also presents some challenges, such as the need for integrated translation. These days, most businesses operate online, and online business is global business. Being able to connect with customers in different languages is paramount to success.
The good news is that there is already a solution available that will allow companies to automatically translate WhatsApp messages via Salesforce. Best of all, this solution is easy to integrate and doesn’t involve a steep learning curve. It’s a plug-and-play system that connects instantly and allows support teams to communicate with their customers in 100+ languages.
1440 Confirms WhatsApp Support for Translation Studio
Those who have been using Salesforce for a while now will already be familiar with 1440. Translation Studio by 1440 is by far the best translation system that integrates with Salesforce.
Now that Meta has entered the picture, Translation Studio remains the best translation solution for the new partnership. Translation Studio allows businesses to easily translate and communicate with their customers in many different languages from directly within Salesforce.
Ever since the recent announcement of the partnership with Meta, Salesforce customers have been asking if Translation Studio will support the new WhatsApp integration. We finally have an answer. 1440 has now confirmed that Translation Studio will work with WhatsApp business communications via the Salesforce UI.
For those who aren’t familiar with Translation Studio, it allows businesses to automatically translate messages from their global customers in real time. Not only does Translation Studio support direct messages and live chat, but it also enables companies to provide translated FAQs, reviews, Q&As, and much more. It even supports automated email and template translation.
The announcement means that current and prospective Salesforce customers can rest easy knowing that their global support and marketing systems will still work perfectly. Translation Studio will connect with WhatsApp and allow teams to continue operating in multiple languages. Plus, the integration will allow companies to expand their reach and enter new markets without a language barrier.
How To Get Started with Translation Studio for Salesforce
Translation Studio has been out for a while now and businesses around the world are already using the system to promote their brands, create global relationships, and grow their companies. 1440 also offers several other game-changing Salesforce integrations, including Reputation Studio, the best review management integration for Salesforce, and Commerce Studio, an innovative all-in-one shipping solution.