The Salesforce User’s Guide to Managing Business Messages

Business Messaging in Salesforce

Consumer behavior is always evolving. But the events of the past couple years have accelerated that evolution. Of course, we’ve seen a large (and well-reported) shift in where consumers browse and buy products. According to eMarketer, retail eCommerce grew a staggering 32.4% in 2020. And by 2025, eCommerce is expected to account for nearly a…

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Extend Your Salesforce Live Agent Capabilities with Google’s Business Messages

Salesforce Live Agent Google Business Messages

Consumers have certain, basic expectations when it comes to customer service. That’s nothing new. For example, most have always expected friendly agents and quick resolutions to their issues. But these days, consumers have higher standards than ever before. Per Salesforce’s State of the Connected Customer, over half of consumers say the crises of the past two…

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6 Ways Brands Can Provide Stellar Customer Service Across Marketplaces

These days, the vast majority of brands sell through a number of different channels. Taking a multichannel approach to sales ensures these brands can get their products in front of more customers in more places, and in doing so, maximize sales.  Of course, each brand’s mix of sales channels looks different. But it might include…

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How (and Why) to Adopt Multilingual Customer Engagement

multilingual customer engagement

You might have a loyal customer base that loves your products. But today’s consumers value experiences as much as they do products. In fact, Salesforce research found that 80% of consumers say that the experiences a brand offers are just as important as its products. And a single bad experience can be enough to scare…

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How 1440 Makes Translation Easy for Salesforce Customers

Easy Salesforce Machine Translation

Think having great products is enough to guarantee success? Well, you might want to think again. According to Salesforce research, 84% of customers say the experience a company provides is just as important as its products. So if you’re looking to grow your business (aren’t all brands?), then you’ve got to make it a top…

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How 1440’s Partnerships Enhance Digital 360 for Brands

1440 Partnerships Digital 360

Let’s face it: consumer expectations and behavior have shifted a lot in the past few years. One of the biggest shifts involves the ways consumers interact with brands – and want to interact with them. eCommerce is Growing – with no Signs of Slowing In the midst of the ongoing pandemic, eCommerce sales experienced unprecedented…

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Why Digital Transformation Must be a Top Priority for Brands (and How Salesforce and 1440 Can Help Make it a Reality)

Digital Transformation for Brands

In the world of business, the phrase “digital transformation” is one that’s used often. But it’s more than just a buzzword. Instead, digital transformation has become a necessity for any brand expecting to meet the ever-changing of modern shoppers. But what exactly is digital transformation? In this blog, we’ll explore what digital transformation is, why…

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Better Experiences, Stronger Relationships: Is Digital 360 Worth the Hype?

Digital 360 Worth Hype

The short answer is “absolutely.” Digital 360 has recently become the new industry standard for communicating with customers on the level they have come to expect. It allows businesses to connect with their audiences at any time of the day, on their preferred platforms. When companies have the capabilities of understanding each individual consumer, they…

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1440 Wins its Third AppExchange Demo Jam [Video]

3x AppExchange Demo Jam Winner 1440

In case you missed it, 1440 won the September 2021 Sales App Demo Jam! Watch it here, and be sure to check out what host Jeff Grosse called “the best acceptance speech we’ve had on a Demo Jam yet”. We were in great company with other apps StoreConnect, LeanData, Troops and Fenergo. Much love to…

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5 Things to Know About Dreamforce 2021

Dreamforce 2021 Things to Know

The first Dreamforce event took place in 2003. And it’s quickly grown to be one of the largest tech conferences in the world. Boasting an amazing agenda with an impressive speaker lineup, networking opportunities, famous musical entertainment, parties, and more, it’s really no wonder why the event attracted 170,000+ attendees each year. Then, COVID happened,…

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