salesforce

Salesforce Omni-Channel Engagement on a Mobile Device

10 Ways for Companies to Use Salesforce Omni-Channel Engagement on a Mobile Device

In today’s fast-paced world, the ability to engage with customers on their terms is paramount for businesses looking to thrive. In fact, 78% of customers will buy from the company that responds to their inquiry first. Now that’s a competitive advantage. Salesforce has introduced powerful tools for Digital Engagement, making it easier than ever for…

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Retail Connected Customer Salesforce

The Connected Customer in Salesforce: A Guide for Retail CPG Brands

Consumer behavior and preferences are always changing. That’s nothing new. However, in the last few years, we’ve seen a rapid (and dramatic) shift in the way shoppers browse and buy consumer goods – and how they interact with the brands that make these products. Today’s shoppers have endless information at their fingertips. While in-store shopping…

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Salesforce Translation by Translation Studio available on AppExchange

The Complete Guide to Salesforce Language Translation

There are roughly 7,000 languages spoken across the globe. So if you’re a global business, you’re bound to be faced with language barriers – both internally and when engaging with customers.  Even if you’re NOT a global business, you’re sure to encounter plenty of customers who speak a language that’s different from yours. According to…

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Review Monitoring Salesforce

Review Monitoring for Salesforce Users

As a consumer, you probably depend on ratings and reviews to make informed purchase decisions. If so, you’re in good company. According to Bazaarvoice, 89% of consumers consult ratings and reviews before making a purchase. 89% of consumers consult ratings and reviews prior to making a purchase. Source: Bazaarvoice, What’s in a review?  As a…

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Beyond Entertainment: The Business Value of TikTok and TikTok Shop 

Chances are, you’re familiar with TikTok. You might even have a TikTok user living under your roof. Maybe that TikTok user is you. That endless stream of short form videos set to catchy music is certainly entertaining. But TikTok also packs some serious business value for brands that do it right. TikTok plays a key…

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How Consumers Use TikTok Throughout the Purchase Journey – and How Brands Can Start Managing it More Effectively 

A customer’s path to purchase is rarely as linear as those textbook sales funnel graphics would have you believe. Instead, the purchase journey is often full of twists and turns. And there are endless factors that influence what action a shopper takes next.  Today, one of those key factors is social media. In fact, as…

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Top 9 Reasons Your Brand Needs Translation for WhatsApp

These days, the vast majority of consumers with smartphones have at least one messaging app. Increasingly, they’re using these apps to connect with brands – whenever and wherever a need arises. In fact, 66% of online adults say messaging is their preferred way of communicating with a business. That number is even higher – 72%…

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Instagram for Salesforce

Salesforce Guide to Instagram

The Role of Instagram in the Purchase Journey – and How Brands Can Start Managing This Key Channel More Effectively  These days, there are countless factors that influence a consumer’s behavior throughout the purchase journey. Social media is high on the list – especially as e-commerce continues to grow. Today, there are many different social…

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1440 7-Minute Series

The 7-Minute Series: A New Kind of Webinar for Salesforce Customers & Consultants

Say goodbye to lengthy webinars that consume your schedule, and say hello to bite-size, knowledge-packed sessions that empower you to learn something new in just minutes. In today’s fast-paced world, time is a precious commodity. Finding efficient ways to learn and engage is essential. That’s why 1440.io is bringing you the innovative “7-Minute Series.” This…

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