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The Top Challenges of B2C Brands – and How Amazon’s Buy with Prime Can Help Tackle Them
By Faith Hinz |
Reading Time: 8 minutes
It’s no secret that direct-to-consumer (DTC) eCommerce is growing. Per SAP, DTC eCommerce sales in the US grew over 45% last year – accounting for 14% of total retail eCommerce sales. This growth has been fueled both by digitally native brands (think Casper and Dollar Shave Club), as well as established brands (think Nike and…