competition

How Product Reviews Help Brands Compete in an Economic Downturn (and 3 Ways to Maximize Their Impact)

We’re in the midst of a lot of economic uncertainty. Turn on the news or open a web browser and you’re sure to be bombarded with headlines about hiring freezes, rising inflation and interest rates, decreased spending, and a possible recession looming around the corner.  In times of economic uncertainty, it’s not uncommon for consumers…

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amazon advertising

Should Your Brand Use Amazon Advertising?

Amazon is an important sales channel for a large (and growing) number of brands. According to a Feedadvisor report, 42% more brands are selling on Amazon now than there were just a year ago. Why More Brands are Selling on Amazon This growth probably doesn’t come as a huge surprise. After all, there are many…

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