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Posts Tagged ‘conversational ai’
How Marketing Teams Can Tap into Conversational Commerce to Attract, Convert, and Retain More Customers
Once, not so long ago, most brands sunk the majority of their marketing dollars into traditional initiatives like TV and radio commercials, print ads, direct mail, and outdoor advertising. Then, eCommerce started gaining traction, and many brands started shifting their marketing spend online. Yet, most took a generic, one-size-fits-all approach, blanketing an entire audience with…
Read MoreHow Customer Care Teams Can Tap Into Conversational Commerce to Boost Customer Satisfaction and Loyalty
These days, consumers expect outstanding experiences throughout the purchase journey. While customer experience is a cross-functional responsibility, there’s one team that plays a particularly critical role: the customer care team. Customer Care Reps: The Unsung Heroes Your customer care representatives are brand ambassadors. They’re the folks interacting with customers day in and day out. These…
Read MoreConversational Commerce: Connecting Brands to Consumers Throughout the Purchase Journey
How conversational commerce can empower your brand to break through the noise and connect with mobile-first consumers throughout the purchase journey In the recent past, a couple of brands have dominated any given product or service category. Consumers shopping for soda chose Pepsi or Coke. Those shopping for makeup would pick CoverGirl or L’Oréal. That’s…
Read MoreThe State of Conversational Commerce in 2023
Introduction In the long history of business, conversations have always been an effective way to grow sales. Consider a consumer shopping for a new vehicle. After doing her research, she steps into the car dealership. The salesperson builds rapport with her, and she ends up purchasing the car – complete with some extras that align…
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