growth

Historically, there were a few major brands that dominated any given product or service category. If you were in the market for a washing machine, you’d choose between Maytag and Whirlpool. If you needed an oil change, you had your pick of Jiffy Lube or Midas. Those days are long gone. Today, consumers have a…

Providing great service is essential to winning new customers — and retaining the ones you’ve got. Case in point? According to Salesforce, nearly three-quarters of consumers have made purchase decisions based on their customer service experiences. And 91% indicate that a positive customer service experience improves the likelihood of a repeat purchase. But the channels…

Introduction Fall is officially underway! In many parts of the country, the air is getting crisper and the leaves are changing colors. And that can only mean one thing: the 2020 holiday season is just around the corner. In fact, many consumers are already in holiday shopping mode. Our friends at PowerReviews surveyed more than 5,000 consumers in August…

The world today is a much different place than it was just a few short months ago. In the wake of the global COVID-19 pandemic, stay-at-home orders and social distancing measures intended to “flatten the curve” have become our new normal. The pandemic has disrupted nearly every aspect of life — and will continue to…