questions and answers
7 Ways to Leverage Reviews and Q&A to Reduce Product Returns
						By Faith Hinz  | 
Reading Time:  9 minutes
					
					Product returns are an ongoing frustration for the majority of brands and retailers — especially those that sell online. CNBC reports that 15-40% percent of online purchases are returned, compared to 5-10% of in-store purchases. And it seems the problem is only getting bigger. In light of the COVID-19 pandemic, more consumers are shopping online. As a…
How User-Generated Content Will Impact 2020 Holiday eCommerce (and How to Get Ahead Now)
						By Faith Hinz  | 
Reading Time:  9 minutes
					
					Introduction Fall is officially underway! In many parts of the country, the air is getting crisper and the leaves are changing colors. And that can only mean one thing: the 2020 holiday season is just around the corner. In fact, many consumers are already in holiday shopping mode. Our friends at PowerReviews surveyed more than 5,000 consumers in August…
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