service cloud

These days, consumers expect outstanding experiences throughout the purchase journey. While customer experience is a cross-functional responsibility, there’s one team that plays a particularly critical role: the customer care team. Customer Care Reps: The Unsung Heroes  Your customer care representatives are brand ambassadors. They’re the folks interacting with customers day in and day out. These…

These days, many of the best, most highly regarded brands depend on the Salesforce platform to run their businesses. There, they manage all aspects of the customer lifecycle – from marketing to sales to service – and everything in between. Salesforce understands that businesses aren’t one-size-fits-all. And one of the beauties of the platform is…

Think having great products is enough to guarantee success? Well, you might want to think again. According to Salesforce research, 84% of customers say the experience a company provides is just as important as its products. So if you’re looking to grow your business (aren’t all brands?), then you’ve got to make it a top…

In the world of business, the phrase “digital transformation” is one that’s used often. But it’s more than just a buzzword. Instead, digital transformation has become a necessity for any brand expecting to meet the ever-changing of modern shoppers. But what exactly is digital transformation? In this blog, we’ll explore what digital transformation is, why…