TikTok

Chances are, you’re familiar with TikTok. You might even have a TikTok user living under your roof. Maybe that TikTok user is you. That endless stream of short form videos set to catchy music is certainly entertaining. But TikTok also packs some serious business value for brands that do it right. TikTok plays a key…

A customer’s path to purchase is rarely as linear as those textbook sales funnel graphics would have you believe. Instead, the purchase journey is often full of twists and turns. And there are endless factors that influence what action a shopper takes next.  Today, one of those key factors is social media. In fact, as…