Beyond Entertainment: The Business Value of TikTok and TikTok Shop 

Chances are, you’re familiar with TikTok. You might even have a TikTok user living under your roof. Maybe that TikTok user is you. That endless stream of short form videos set to catchy music is certainly entertaining. But TikTok also packs some serious business value for brands that do it right. TikTok plays a key…

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Digital Transformation and Other Highlights from eTail East

At 1440, we pride ourselves on being among the sponsors of one of the world’s leading eCommerce conferences, eTail East. This year’s edition was held at Sheraton, Boston, premised on encouraging digital transformation in retail. And if you missed this year’s conference, don’t worry. Here’s a quick rundown of a few things you missed during…

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1440 is Now Offering Simple, Easy Setup of Amazon Buy with Prime

Free Setup Buy with Prime

Hundreds of millions of shoppers worldwide know and love Amazon Prime’s fast and free shipping. They also know the disappointment of forgoing desired purchases from other retailers. When these consumers shop on other sites, they often opt not to buy due to high shipping rates and long wait times. It is common to find yourself…

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3 Benefits of Amazon’s Buy with Prime for Consumers

Buy with Prime Consumer Benefits

When the Amazon Prime membership program was first launched, you probably believed it was the most revolutionary idea in the eCommerce world. You simply pay an annual membership fee, and you’re guaranteed free delivery within one or two days. Now Amazon has introduced an even better idea with its Buy with Prime program. The new…

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6 Benefits of Amazon’s New Buy with Prime for Merchants

Buy with Prime Merchant Benefits

Amazon recently launched a fantastic new service they call Buy With Prime. The program extends the benefits of shopping on Prime to online e-commerce retailers…even those not taking part in the Amazon Prime program. Prime members can shop on any website with the Buy with Prime logo. That means fast shipping and secure purchases. They…

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6 Ways Brands Can Provide Stellar Customer Service Across Marketplaces

These days, the vast majority of brands sell through a number of different channels. Taking a multichannel approach to sales ensures these brands can get their products in front of more customers in more places, and in doing so, maximize sales.  Of course, each brand’s mix of sales channels looks different. But it might include…

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What to Expect: Shoptalk 2022

Shoptalk 2022

In just a few short weeks, the 1440 team is heading to Las Vegas for Shoptalk, one of the best industry events out there. Shoptalk is billing itself as a “retail’s biggest reunion,” and we can’t wait. We’ve all gone a long time without in-person events, and we’re thrilled that our first big event of…

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5 Key Takeaways From Our UGC Survey Comparing Brands & Consumers

UGC Expectations Survey

Brands should learn how to meet consumer expectations. Why? A brand that doesn’t put the customer first in today’s landscape risks losing customers to competitors who meet their expectations. To evaluate the extent of this analysis, we executed a UGC survey with 261 brands and 522 consumers in the U.S. The objective of the survey…

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