Consumer Communication Preferences Survey

Consumers' preferred communication channels are shifting. While in-person and phone interactions are still important, new channels are emerging and gaining favor with consumers. 1440 surveyed 500 consumers to find out how they want to interact with brands in 2022.

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Engaging in authentic conversations has always been an effective way to sell across all industries.  Consider a consumer walking into a brick-and-mortar store, searching for new skincare products. They’re greeted by a sales associate, who strikes up a conversation to learn more about the consumer’s lifestyle and needs. After building rapport, the consumer trusts the…

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Walking into a brick-and-mortar store and speaking with a sales or customer service associate or picking up the phone and dialing an 800 number were once the primary ways consumers communicated with brands and got pre- and post-sale service. But that’s no longer the case. Today, consumers seek out service via a variety of different…

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