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review management for brands and fda regulations

Why CPG Companies Must Prioritize Review Management

By Faith Hinz | April 19, 2020

Winning brands work tirelessly to develop innovative products that satisfy consumers’ ever changing wants and needs. Of course, these brands also strive to develop products that are safe for consumers to use. In addition to their own safety and quality standards, brands — especially those that manufacture consumer packaged goods — must abide by rules…

Protect Brands From Counterfeit Products

Concerns Over Counterfeiting on Amazon? 3 Ways to Protect your Brand

By Faith Hinz | April 2, 2020

Recently, Amazon has ramped up their efforts to combat counterfeits. According to an Amazon blog post, in 2018 alone the company “invested over $400 million in personnel and tools built on machine learning and data science” in order to protect customers from counterfeits. What’s more, a bipartisan bill called the Shop Safe Act of 2020 was introduced earlier…

Why You Should Sell on Amazon

5 Reasons Your Brand Should be Selling on Amazon

By Faith Hinz | March 18, 2020

5 Top Reasons Your Brand Should be Selling on Amazon In 1994, Jeff Bezos launched Amazon.com as “the Earth’s biggest bookstore.” At the time, the only retailers that felt under threat were other booksellers. But that’s all changed — quickly. Fast forward to 2020, and consumers turn to Amazon to purchase just about anything their…