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UGC Metrics

5 UGC Metrics to Add to Your eCommerce KPIs

By Faith Hinz | August 4, 2022

“You can’t improve what you don’t measure.” This quote, often attributed to Peter Drucker, is one that we hear in the business world quite a bit. And it certainly rings true. Without continuous measurement, it’s impossible for any business to know what’s going well and improve what isn’t. By now, most brands and retailers that…

online ordering experiences

The Best Brands are Making Ordering Experiences a Priority

By Faith Hinz | July 27, 2022

Recently, Salesforce released their 2022 State of the Connected Customer study. We’ve loved digging into all the fresh insights about consumer behavior.  One particular finding that stood out to us is the fact that customer experience has never been more important. This year’s report found that 88% of customers say the experience a company provides…

purchase blocking questions

3 Ways Brands Can Address Purchase Blocking Questions and Boost Conversion

By Faith Hinz | June 22, 2022

Consumers opt to shop online for a number of reasons, including convenience, choice, safety, and the ability to more easily compare options – among others.  But there are also some disadvantages of online shopping. One downside is that it can be hard for online shoppers to ask questions (and get them answered).  If they were…