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purchase blocking questions

3 Ways Brands Can Address Purchase Blocking Questions and Boost Conversion

By Faith Hinz | June 22, 2022

Consumers opt to shop online for a number of reasons, including convenience, choice, safety, and the ability to more easily compare options – among others.  But there are also some disadvantages of online shopping. One downside is that it can be hard for online shoppers to ask questions (and get them answered).  If they were…

Business Messaging in Salesforce

The Salesforce User’s Guide to Managing Business Messages

By Faith Hinz | June 7, 2022

Consumer behavior is always evolving. But the events of the past couple years have accelerated that evolution. Of course, we’ve seen a large (and well-reported) shift in where consumers browse and buy products. According to eMarketer, retail eCommerce grew a staggering 32.4% in 2020. And by 2025, eCommerce is expected to account for nearly a…

business messaging sales funnel

How Business Messaging Transforms the Traditional Sales Funnel

By Faith Hinz | May 31, 2022

One of the first topics covered in just about any introductory business class is the sales funnel and the stages within it. In other words, the steps a consumer goes through when making a purchase.  Though there are many variations of the sales funnel out there, a simple one (that’s relevant to B2C brands) might…