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Retail Connected Customer Salesforce

The Connected Customer in Salesforce: A Guide for Retail CPG Brands

By Faith Hinz | November 15, 2023

Consumer behavior and preferences are always changing. That’s nothing new. However, in the last few years, we’ve seen a rapid (and dramatic) shift in the way shoppers browse and buy consumer goods – and how they interact with the brands that make these products. Today’s shoppers have endless information at their fingertips. While in-store shopping…

Salesforce Translation by Translation Studio available on AppExchange

The Complete Guide to Salesforce Language Translation

By Faith Hinz | November 9, 2023

There are roughly 7,000 languages spoken across the globe. So if you’re a global business, you’re bound to be faced with language barriers – both internally and when engaging with customers.  Even if you’re NOT a global business, you’re sure to encounter plenty of customers who speak a language that’s different from yours. According to…