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Using Messaging to Re-engage Abandoned Carts
Ideally, every shopper who landed on your ecommerce site would find something that perfectly fit their needs, add it to their cart, and complete the transaction. But that’s just not realistic. If cart abandonment is a challenge for your brand, you’re not alone. It’s an extremely common problem across all brands and industries. But that…
10 Ways for Companies to Use Salesforce Omni-Channel Engagement on a Mobile Device
In today’s fast-paced world, the ability to engage with customers on their terms is paramount for businesses looking to thrive. In fact, 78% of customers will buy from the company that responds to their inquiry first. Now that’s a competitive advantage. Salesforce has introduced powerful tools for Digital Engagement, making it easier than ever for…
The Connected Customer in Salesforce: A Guide for Retail CPG Brands
Consumer behavior and preferences are always changing. That’s nothing new. However, in the last few years, we’ve seen a rapid (and dramatic) shift in the way shoppers browse and buy consumer goods – and how they interact with the brands that make these products. Today’s shoppers have endless information at their fingertips. While in-store shopping…