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Conversational Commerce for Marketers

How Marketing Teams Can Tap into Conversational Commerce to Attract, Convert, and Retain More Customers

By Faith Hinz | May 23, 2023

Once, not so long ago, most brands sunk the majority of their marketing dollars into traditional initiatives like TV and radio commercials, print ads, direct mail, and outdoor advertising.  Then, eCommerce started gaining traction, and many brands started shifting their marketing spend online. Yet, most took a generic, one-size-fits-all approach, blanketing an entire audience with…