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App Store Review Monitoring Guide

A Simple Framework for Managing Your Brand’s Mobile App Reviews

By Faith Hinz | January 12, 2023

It’s no secret that modern consumers are glued to their mobile devices. A recent survey found that nearly half (46%) of consumers spend an average of five to six hours on their phones each day – not including work-related use. Consumers use their mobile devices for myriad purposes – including browsing and buying products and…

Conversational Commerce Ads

The Future of Conversational Commerce Ads

By Faith Hinz | January 4, 2023

What’s Next for Conversational Commerce Ads – and Why it’s Worth Your Attention For centuries, businesses have leveraged the power of conversations to build trust and grow sales. For example, the most successful door-to-door salespeople became proficient at making quick connections with prospects – and then closing the deal. And the best in-store sales associates…

How Product Reviews Help Brands Compete in an Economic Downturn (and 3 Ways to Maximize Their Impact)

By Faith Hinz | November 17, 2022

We’re in the midst of a lot of economic uncertainty. Turn on the news or open a web browser and you’re sure to be bombarded with headlines about hiring freezes, rising inflation and interest rates, decreased spending, and a possible recession looming around the corner.  In times of economic uncertainty, it’s not uncommon for consumers…