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Why the Smartest Brands Are Responding to Instagram DMs Inside Salesforce in 2025

By Jennifer Jessup | June 18, 2025

How BYOC + Agentforce unlock scalable, multilingual engagement—without leaving Service Cloud In 2025, Instagram DMs aren’t just a social inbox—they’re one of the fastest-growing service and commerce channels for global brands. But handling them outside your CRM? That’s a thing of the past. As a Salesforce-native ISV, we believe customer messaging—especially Instagram DMs—belongs inside Salesforce…

AI-Powered Translation in 2025: 4 Ways It’s Supercharging Enterprise Customer Service

By Jennifer Jessup | May 14, 2025

In the wake of generative AI’s rapid evolution, real-time translation has become a mission-critical capability—not just for global brands, but for any enterprise striving to deliver connected, consistent, and inclusive customer experiences. In 2025, machine translation is no longer just a nice-to-have; it’s a core enabler of multilingual service, revenue expansion, and workforce efficiency. According…

Connected Conversations, Frictionless Journeys: How Modern Brands Are Winning in 2025

By Jennifer Jessup | March 19, 2025

In today’s digital economy, customer journeys are no longer linear—or even predictable. A customer might search for store hours on Google, discover a product through an Instagram DM, leave a review on a retailer’s website, and contact support via WhatsApp—all in a single day. This is the new reality of customer engagement in 2025: cross-platform,…