Posts by Jennifer Jessup

Conversational commerce is no longer an emerging trend. It’s the infrastructure layer of modern customer engagement. Messaging-based interactions—through WhatsApp, Messenger, webchat, and SMS—now drive product discovery, customer support, and transactions inside a single thread. The global conversational commerce market reached an estimated $11 billion in 2025 and is projected to grow at roughly 13–15% annually…

How Reputation Studio brings Reddit into Salesforce Service Cloud—and why it matters more than ever in 2026. If your brand has a presence online, people are already talking about you on Reddit. The question is whether you’re listening. At 1440, we build tools that help brands manage every customer conversation from a single hub—commerce, reviews,…

The holiday shopping season isn’t slowing down. It’s shape-shifting. Deloitte’s 2025 holiday forecast projected U.S. ecommerce sales between $305 billion and $310.7 billion—a 7% to 9% increase year over year—even as overall retail growth softened to just 2.9% to 3.4%. Salesforce’s post-season data confirmed the trend: global online holiday sales hit a record $1.29 trillion,…

How AI, First-Party Data, and Connected Experiences Turn Seasonal Traffic into Year-Round Relationships Introduction: The Stakes Have Never Been Higher For years, “omnichannel” was a strategic aspiration—something brands talked about in planning sessions but rarely executed well. That era is over. In 2025, omnichannel is the baseline expectation for any brand that wants to compete…

Click-to-Message Ads, AI Personalization, and the Rise of In-App Commerce Getting consumers to pay attention has never been harder. Traditional marketing tactics—display ads, email blasts, even influencer partnerships—are producing diminishing returns as audiences become more selective about where they spend their time and money. If your marketing team is feeling this pressure, you’re far from…

How Digital Engagement Helps Mobile Workers Deliver Better Outcomes, Faster Customer experience has moved from a nice-to-have to the single most important differentiator in field service. According to Salesforce’s State of the AI Connected Customer report, 84% of customers say the experience a company provides is as important as its products or services. And when…

AI-powered messaging isn’t a novelty anymore—it’s infrastructure. According to Salesforce’s 2025 holiday data, AI and agents drove 20% of all global retail sales during the holiday season, influencing $262 billion in revenue. Adobe Analytics reported that traffic from generative AI platforms to retail sites surged 693% year over year during the same period. And shoppers…

How AI, platform fragmentation, and rising consumer expectations are reshaping your ratings and reviews strategy If your brand has a ratings and reviews strategy, you’re not alone. Most do. But the landscape has shifted so significantly over the past two years that what worked in 2023 feels outdated today. Consumers are reading more reviews, across…

How DTC Brands on Salesforce Can Break Down Silos—and Let AI Do the Heavy Lifting The direct-to-consumer channel is no longer an experiment. It’s a core revenue stream. U.S. DTC ecommerce is approaching $240 billion—roughly 19% of all retail ecommerce—and 82% of supply chain executives project consistent 10–25% growth ahead. The global DTC market is…