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How Marketing Teams Can Tap into Conversational Commerce to Attract, Convert, and Retain More Customers
Once, not so long ago, most brands sunk the majority of their marketing dollars into traditional initiatives like TV and radio commercials, print ads, direct mail, and outdoor advertising. Then, eCommerce started gaining traction, and many brands started shifting their marketing spend online. Yet, most took a generic, one-size-fits-all approach, blanketing an entire audience with…
Read MoreHow Customer Care Teams Can Tap Into Conversational Commerce to Boost Customer Satisfaction and Loyalty
These days, consumers expect outstanding experiences throughout the purchase journey. While customer experience is a cross-functional responsibility, there’s one team that plays a particularly critical role: the customer care team. Customer Care Reps: The Unsung Heroes Your customer care representatives are brand ambassadors. They’re the folks interacting with customers day in and day out. These…
Read MoreSalesforce Digital Engagement and 1440 Empower In-Store Associates with Mobile Experiences (7 Examples)
If you’re a brand with brick-and-mortar locations, your in-store associates are one of your most valuable assets. These folks are experts on the ins and outs of your products and services. And they’re on the front line day in and day out – providing trusted advice, recommendations, and service to your customers. It’s critical to…
Read MoreConversational Commerce: Connecting Brands to Consumers Throughout the Purchase Journey
How conversational commerce can empower your brand to break through the noise and connect with mobile-first consumers throughout the purchase journey In the recent past, a couple of brands have dominated any given product or service category. Consumers shopping for soda chose Pepsi or Coke. Those shopping for makeup would pick CoverGirl or L’Oréal. That’s…
Read MoreOmnichannel Guide: A Holistic Look at the Most Popular Messaging Channels
In the past, a person would pick up the phone when they needed to get in touch with a family member or friend. But these days, they’re more likely to turn to messaging services and apps like texting, WhatsApp or Facebook Messenger to stay in touch. In fact, in 2021, the number of people using…
Read MoreThe State of Conversational Commerce in 2023
Introduction In the long history of business, conversations have always been an effective way to grow sales. Consider a consumer shopping for a new vehicle. After doing her research, she steps into the car dealership. The salesperson builds rapport with her, and she ends up purchasing the car – complete with some extras that align…
Read MoreHow Brands Can Capitalize on Generative AI Tools Like ChatGPT and Bard to Deliver Winning Experiences
Late last year, OpenAI launched ChatGPT, an AI chatbot. And the entire world quickly took notice. Within days of launch, ChatGPT had one million users. And in January, it reached 100 million active users, making it the “fastest-growing consumer application in history.” For the sake of comparison, it took TikTok nine months to reach 100…
Read MoreUnlocking the Power of Conversational Commerce for Salesforce: Tips, Strategies, and Tools
Oftentimes, the word “eCommerce” conjures up images of a shopper browsing a website, adding an item (or items) to their cart, and then completing the checkout process. But the reality is, there are plenty of new, innovative ways of purchasing products online – including social commerce, conversational commerce, and augmented reality – just to name…
Read MoreThe Future of Conversational Commerce Ads
What’s Next for Conversational Commerce Ads – and Why it’s Worth Your Attention For centuries, businesses have leveraged the power of conversations to build trust and grow sales. For example, the most successful door-to-door salespeople became proficient at making quick connections with prospects – and then closing the deal. And the best in-store sales associates…
Read MoreChatbot Horror: How Poorly Designed Chatbots Can Ruin the Customer Experience
By now, you have likely heard how beneficial online chatbots can be. They can help reduce contact center costs by addressing common inquiries and needs, and gathering information to direct messages to the right live agent when necessary. When service agents’ time is freed up from having to ask the same mundane questions over and…
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