New Marketplace, New Opportunity: Amazon Belgium is Now Live

Amazon has officially launched in Belgium!

As the European eCommerce market continues to grow, Amazon has strategically opened its doors in another new European market – Belgium.

Timed just in time for the Q4 shopping rush, Amazon’s newest European market is consumer-focused, highly tech-savvy and always keen to get a good deal.

It’s the tenth active marketplace in Europe and the 21st country to be part of Amazon.

It’s easy to believe that Amazon is active everywhere on Earth, but it is actually an organization that evaluates the countries it establishes itself in very carefully.

That means that Amazon’s choice to make Belgium its tenth European market is a strong indicator that this is a country where sales will be solid.

The same UK account can be used to list products there – as it’s a new market so would not be too difficult to rank.

Thanks to the inherent interoperability of Amazon’s account systems, you should be able to very easily use your existing UK seller account to establish your marketplace presence among a new Belgian consumer base.

Pan-European FBA Inventory

A big part of Amazon’s appeal is how rapidly and effectively it can get products to shoppers. But you have a role to play too – by making sure you have opted into Pan-European FBA on your account dashboard!

Manage Your Product Reviews on Amazon Belgium

Customers rely on reviews to make informed decisions on what to buy, and Belgium will be no exception. Use this to your advantage!

With Reputation Studio 1440 you can respond to Amazon Questions directly from Salesforce Service Cloud

Customer service is the key to making a solid first impression in any new market. Reputation Studio 1440 helps you establish trust and rapport during customer inquiry processes on Salesforce Service Cloud.

Translate Amazon Belgium Reviews and Questions

With Translation Studio by 1440, you can translate reviews and questions for a swift response

Appealing to customers means speaking their language. Use Translation Studio from 1440 to capture Belgian buyers’ hearts and minds.

What’s Next?

There are also rumors of launches in Ireland, Norway, or Austria thanks to the proximity to other active marketplaces and shoppers already using Amazon. Amazon is interested in reaching customers who are already familiar with its brand, and its sellers, in new countries going forward. Are you prepared?

Contact us to discuss this expansion. 1440 is always here to help with your global strategy and revenue maximization.