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1440’s Key Takeaways from Shoptalk 2022
A few weeks ago, the team at 1440 headed to Las Vegas for Shoptalk 2022, one of our favorite events of the year. And it certainly didn’t disappoint. The event was billed as “retail’s big reunion.” And that’s exactly what it felt like. After a long hiatus from in-person events, it was great to reconnect…
Read MoreWhat to Expect: Shoptalk 2022
In just a few short weeks, the 1440 team is heading to Las Vegas for Shoptalk, one of the best industry events out there. Shoptalk is billing itself as a “retail’s biggest reunion,” and we can’t wait. We’ve all gone a long time without in-person events, and we’re thrilled that our first big event of…
Read MoreFashion Nova and the Problem With Suppressing Negative Reviews
Over-Moderating Customer Feedback and Q&As Reduces Brand Authenticity Consumers have endless information at their fingertips when researching what products to purchase. But these days, they rely less on brand-provided messaging and marketing – and more on feedback from others like them. How do they access this feedback? Increasingly, by engaging with reviews, questions and answers…
Read More5 Key Takeaways From Our UGC Survey Comparing Brands & Consumers
Brands should learn how to meet consumer expectations. Why? A brand that doesn’t put the customer first in today’s landscape risks losing customers to competitors who meet their expectations. To evaluate the extent of this analysis, we executed a UGC survey with 261 brands and 522 consumers in the U.S. The objective of the survey…
Read More5 Things to Know About Dreamforce 2021
The first Dreamforce event took place in 2003. And it’s quickly grown to be one of the largest tech conferences in the world. Boasting an amazing agenda with an impressive speaker lineup, networking opportunities, famous musical entertainment, parties, and more, it’s really no wonder why the event attracted 170,000+ attendees each year. Then, COVID happened,…
Read MoreThe Cookieless World: What You Need to Know About Google and Apple’s Latest Privacy Updates
Generic, one-size-fits all service and experience simply won’t cut it for modern consumers. In fact, according to Salesforce’s State of the Connected Customer report, over half of customers expect offers to always be personalized. In order to deliver personalized, relevant experiences to customers, brands must have access to the right data. But while it’s clear…
Read MoreIntroducing 1440: Happier Customer Journeys in Less Time
A New Suite of Solutions to Help Brands Optimize the Digital Customer Experience at Every Turn 24 hours is a common measurement of a day. But in today’s fast-paced eCommerce environment, hours don’t cut it. It’s minutes that count. 1440 is the number of minutes we have each day. We believe time is one of…
Read MoreComments on Amazon Reviews Going Away: 5 Ways for Brands to Adapt
Last month, Amazon announced a change that’ll have a significant impact on how Brands, Manufacturers, and Sellers engage with shoppers: the comments feature on customer reviews will be eliminated, effective immediately. There has been a lot of chatter over forums this week and no doubt some heated conversations with Amazon reps. Understandably, most Brands and…
Read MoreA Look Back at Amazon’s First Month in Sweden
And how your brand can be successful on Amazon’s global sites When it comes to eCommerce in the United States, Amazon reigns king. eMarketer predicts that this year, Amazon will own 38% of eCommerce sales in the U.S. And according to an estimate from Consumer Intelligence Research Partners (CIRP), reported by Digital Commerce 360, Amazon has…
Read MoreAmazonBasics and How Customer Feedback Can Be an Early Warning Sign of Safety Hazards
AmazonBasics has been making headline news lately. First there were the antitrust allegations, which claim the company uses insider data to develop its own private label products that directly compete with other brands. Amazon launched its first private label brand, “AmazonBasics” in 2009. Today, they have more than 200 private label brands in a variety of…
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