Industry News
Reflections on Dreamforce 2023: Omni-Channel is No Longer Optional
By Faith Hinz |
Reading Time: 7 minutes
It’s hard to believe that Dreamforce 2023 was already a month ago. But one thing is for sure: the impact of this year’s amazing event is sure to stick with us for a long time. 1440 at Dreamforce Here at 1440, we’re big fans of Dreamforce. We’ve attended Salesforce’s signature event for years now in…
Banks Were Fined Millions for Not Keeping Records of Messaging Apps. The Solution is Easy.
By Faith Hinz |
Reading Time: 4 minutes
Remember when the only ways to get in touch with a brand were to call their toll-free number or visit a store? Those days are long gone. Today, more and more consumers turn to apps like WhatsApp, Facebook Messenger, Instagram Messenger, and others to ask questions and get information. In fact, Meta research tells us…
How Conversational Commerce is Transforming Industries
By Faith Hinz |
Reading Time: 6 minutes
In today’s world, consumers are always “on.” And there’s plenty of data to back that claim. A report from Asurion found that on average, US consumers check their phones an average of 352 times a day. When a notification comes in, 75% look at it within five minutes. So it’s probably not surprising that consumers…
The 7-Minute Series: A New Kind of Webinar for Salesforce Customers & Consultants
By Jennifer Jessup |
Reading Time: 2 minutes
Say goodbye to lengthy webinars that consume your schedule, and say hello to bite-size, knowledge-packed sessions that empower you to learn something new in just minutes. In today’s fast-paced world, time is a precious commodity. Finding efficient ways to learn and engage is essential. That’s why 1440.io is bringing you the innovative “7-Minute Series.” This…
The State of Conversational Commerce in 2023
By Faith Hinz |
Reading Time: 14 minutes
Introduction In the long history of business, conversations have always been an effective way to grow sales. Consider a consumer shopping for a new vehicle. After doing her research, she steps into the car dealership. The salesperson builds rapport with her, and she ends up purchasing the car – complete with some extras that align…
How Brands Can Capitalize on Generative AI Tools Like ChatGPT and Bard to Deliver Winning Experiences
By Faith Hinz |
Reading Time: 5 minutes
Late last year, OpenAI launched ChatGPT, an AI chatbot. And the entire world quickly took notice. Within days of launch, ChatGPT had one million users. And in January, it reached 100 million active users, making it the “fastest-growing consumer application in history.” For the sake of comparison, it took TikTok nine months to reach 100…
New Marketplace, New Opportunity: Amazon Belgium is Now Live
By 1440, Inc. |
Reading Time: 2 minutes
Amazon has officially launched in Belgium! As the European eCommerce market continues to grow, Amazon has strategically opened its doors in another new European market – Belgium. Timed just in time for the Q4 shopping rush, Amazon’s newest European market is consumer-focused, highly tech-savvy and always keen to get a good deal. It’s the tenth…
Highlights From Dreamforce 2022
By Jon Jessup |
Reading Time: 6 minutes
During the height of the pandemic, a lot of our favorite things were put on hold. Vacations. Gatherings with family and friends. And our favorite in-person industry events like Dreamforce. Sure, Dreamforce, one of the largest (and arguably the best) tech conferences in the world never really went away. In the past couple of years,…
How 1440 Helps Brands Reclaim Their Time While Delighting Customers
By Faith Hinz |
Reading Time: 8 minutes
Consumers have an abundance of choices – whether they’re shopping for a sofa, a holiday gift for a loved one, a bank, a vacation, or just about anything in between. That means you’re likely facing more competition than ever before. Offering great products and services is essential, but it’s no longer enough to win the…