40 examples reviews in ads marketing

By now, the majority of brands understand the positive impact reviews can have on the bottom line. 94% of consumers say that positive reviews make them more likely to use a business (BrightLocal). And brands can experience as much as a 128% lift in conversion rate when shoppers interact with ratings and reviews (Bazaarvoice). Why…

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Prep for Brexit

Brexit is bringing major changes to how businesses in the UK trade with their European partners. For the EU, seamless trade between member countries is facilitated by the Customs Union which sets standard tariffs for goods entering the EU from non-members countries. The Single Market guarantees goods and money can move freely between EU member…

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amazon review comments going away

Last month, Amazon announced a change that’ll have a significant impact on how Brands, Manufacturers, and Sellers engage with shoppers: the comments feature on customer reviews will be eliminated, effective immediately. There has been a lot of chatter over forums this week and no doubt some heated conversations with Amazon reps. Understandably, most Brands and…

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product reviews help with SEO

Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, that’s not the case. Instead, many shoppers choose to start the digital purchase journey elsewhere — often on Amazon or Google. A survey from CivicScience, cited…

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Amazon Sweden

And how your brand can be successful on Amazon’s global sites When it comes to eCommerce in the United States, Amazon reigns king. eMarketer predicts that this year, Amazon will own 38% of eCommerce sales in the U.S. And according to an estimate from Consumer Intelligence Research Partners (CIRP), reported by Digital Commerce 360, Amazon has…

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AmazonBasics Safety Allgeations

AmazonBasics has been making headline news lately. First there were the antitrust allegations, which claim the company uses insider data to develop its own private label products that directly compete with other brands. Amazon launched its first private label brand, “AmazonBasics” in 2009. Today, they have more than 200 private label brands in a variety of…

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7 ways to respond to negative reviews

As a customer-focused business, you work hard to deliver products and experiences your shoppers love. So ideally, every single one of your shoppers would sing your praises. But that’s just not realistic. Sometimes, things go wrong. Perhaps a shipment is delayed or a shopper receives an item that’s been damaged in transit. Or maybe a…

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COVID Impact eCommerce

The world today is a much different place than it was just a few short months ago. In the wake of the global COVID-19 pandemic, stay-at-home orders and social distancing measures intended to “flatten the curve” have become our new normal. The pandemic has disrupted nearly every aspect of life — and will continue to…

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Protect Brands From Counterfeit Products

Recently, Amazon has ramped up their efforts to combat counterfeits. According to an Amazon blog post, in 2018 alone the company “invested over $400 million in personnel and tools built on machine learning and data science” in order to protect customers from counterfeits. What’s more, a bipartisan bill called the Shop Safe Act of 2020 was introduced earlier…

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