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Amazon is an important sales channel for a large (and growing) number of brands. According to a Feedadvisor report, 42% more brands are selling on Amazon now than there were just a year ago. Why More Brands are Selling on Amazon This growth probably doesn’t come as a huge surprise. After all, there are many…

By now, the majority of brands understand the positive impact reviews can have on the bottom line. 94% of consumers say that positive reviews make them more likely to use a business (BrightLocal). And brands can experience as much as a 128% lift in conversion rate when shoppers interact with ratings and reviews (Bazaarvoice). Why…