best practices

Dreamforce-2023-Takeaways

Reflections on Dreamforce 2023: Omni-Channel is No Longer Optional

It’s hard to believe that Dreamforce 2023 was already a month ago. But one thing is for sure: the impact of this year’s amazing event is sure to stick with us for a long time.  1440 at Dreamforce Here at 1440, we’re big fans of Dreamforce. We’ve attended Salesforce’s signature event for years now in…

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Conversational Commerce for Sales

How Conversational Commerce Empowers Brands to Drive Customer Acquisition and Retention

We’re just going to come out and say it: it’s not an easy time to be a consumer-facing brand. For one, there’s a ton of competition in just about any product or service category. Of course, there are the legacy brands you must contend with. But then there are also the digital-native brands that seem…

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Conversational Commerce 2023

The State of Conversational Commerce in 2023

Introduction  In the long history of business, conversations have always been an effective way to grow sales. Consider a consumer shopping for a new vehicle. After doing her research, she steps into the car dealership. The salesperson builds rapport with her, and she ends up purchasing the car – complete with some extras that align…

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eCommerce Trends for 2023

Four eCommerce Trends You Can’t Afford to Ignore in 2023

It’s hard to believe, but February is here. The holidays are a distant memory, and most brands and retailers are laser-focused on what they can do to attract, convert, and retain more customers in 2023 despite what Gartner is referring to as the “triple squeeze” of inflation, scarce or expensive talent, and supply chain issues….

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How Product Reviews Help Brands Compete in an Economic Downturn (and 3 Ways to Maximize Their Impact)

We’re in the midst of a lot of economic uncertainty. Turn on the news or open a web browser and you’re sure to be bombarded with headlines about hiring freezes, rising inflation and interest rates, decreased spending, and a possible recession looming around the corner.  In times of economic uncertainty, it’s not uncommon for consumers…

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Direct to Consumer Holiday Planning

The Direct-to-Consumer Brand’s Guide to Holiday 2022

Is it just us, or does each year seem to fly by faster than the one before it? October is already halfway over. And that means the holiday shopping season will be well underway before we know it.  What can direct-to-consumer (DTC) brands expect this holiday season? And what last minute preparations can you take…

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Conversational Commerce: The Next Big Thing for Brands and Retailers

At this year’s Shoptalk, the topic of new channels was one that came up time and again. There were sessions focused on it, as well as conversations at networking events and the expo hall.  Clearly, it’s a topic that’s top of mind for brands and retailers. In fact, 75% of Shoptalk attendees said that new…

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state of business translation 2022

State of Business Translation 2022

Delivering great service throughout the customer journey has always been an important way to gain a competitive edge. But lately, it’s gotten even more important, as customer expectations have never been higher.  Per Salesforce’s State of the Connected Customer, more than half of consumers say that the crises of the past couple of years have…

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Fashion Nova Negative Review Suppression

Fashion Nova and the Problem With Suppressing Negative Reviews

Over-Moderating Customer Feedback and Q&As Reduces Brand Authenticity Consumers have endless information at their fingertips when researching what products to purchase. But these days, they rely less on brand-provided messaging and marketing – and more on feedback from others like them. How do they access this feedback? Increasingly, by engaging with reviews, questions and answers…

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