business messages
Salesforce Digital Engagement and 1440 Empower In-Store Associates with Mobile Experiences (7 Examples)
By Faith Hinz |
Reading Time: 5 minutes
If you’re a brand with brick-and-mortar locations, your in-store associates are one of your most valuable assets. These folks are experts on the ins and outs of your products and services. And they’re on the front line day in and day out – providing trusted advice, recommendations, and service to your customers. It’s critical to…
Banks Were Fined Millions for Not Keeping Records of Messaging Apps. The Solution is Easy.
By Faith Hinz |
Reading Time: 4 minutes
Remember when the only ways to get in touch with a brand were to call their toll-free number or visit a store? Those days are long gone. Today, more and more consumers turn to apps like WhatsApp, Facebook Messenger, Instagram Messenger, and others to ask questions and get information. In fact, Meta research tells us…
Salesforce Guide to Instagram
By Faith Hinz |
Reading Time: 7 minutes
The Role of Instagram in the Purchase Journey – and How Brands Can Start Managing This Key Channel More Effectively These days, there are countless factors that influence a consumer’s behavior throughout the purchase journey. Social media is high on the list – especially as e-commerce continues to grow. Today, there are many different social…
Unlocking the Power of Conversational Commerce for Salesforce: Tips, Strategies, and Tools
By Faith Hinz |
Reading Time: 7 minutes
Oftentimes, the word “eCommerce” conjures up images of a shopper browsing a website, adding an item (or items) to their cart, and then completing the checkout process. But the reality is, there are plenty of new, innovative ways of purchasing products online – including social commerce, conversational commerce, and augmented reality – just to name…
The Future of Conversational Commerce Ads
By Faith Hinz |
Reading Time: 7 minutes
What’s Next for Conversational Commerce Ads – and Why it’s Worth Your Attention For centuries, businesses have leveraged the power of conversations to build trust and grow sales. For example, the most successful door-to-door salespeople became proficient at making quick connections with prospects – and then closing the deal. And the best in-store sales associates…
The Salesforce User’s Guide to Managing Business Messages
By Faith Hinz |
Reading Time: 7 minutes
Consumer behavior is always evolving. But the events of the past couple years have accelerated that evolution. Of course, we’ve seen a large (and well-reported) shift in where consumers browse and buy products. According to eMarketer, retail eCommerce grew a staggering 32.4% in 2020. And by 2025, eCommerce is expected to account for nearly a…
How Business Messaging Transforms the Traditional Sales Funnel
By Faith Hinz |
Reading Time: 7 minutes
One of the first topics covered in just about any introductory business class is the sales funnel and the stages within it. In other words, the steps a consumer goes through when making a purchase. Though there are many variations of the sales funnel out there, a simple one (that’s relevant to B2C brands) might…
Conversational Commerce: The Next Big Thing for Brands and Retailers
By Faith Hinz |
Reading Time: 8 minutes
At this year’s Shoptalk, the topic of new channels was one that came up time and again. There were sessions focused on it, as well as conversations at networking events and the expo hall. Clearly, it’s a topic that’s top of mind for brands and retailers. In fact, 75% of Shoptalk attendees said that new…
Top 8 Reasons to Start Using Google’s Business Messages
By Faith Hinz |
Reading Time: 8 minutes
Walking into a brick-and-mortar store and speaking with a sales or customer service associate or picking up the phone and dialing an 800 number were once the primary ways consumers communicated with brands and got pre- and post-sale service. But that’s no longer the case. Today, consumers seek out service via a variety of different…