business messaging
Salesforce Digital Engagement and 1440 Empower In-Store Associates with Mobile Experiences (7 Examples)
By Faith Hinz |
Reading Time: 5 minutes
If you’re a brand with brick-and-mortar locations, your in-store associates are one of your most valuable assets. These folks are experts on the ins and outs of your products and services. And they’re on the front line day in and day out – providing trusted advice, recommendations, and service to your customers. It’s critical to…
A Brand’s Guide to the Most Popular Global Messaging Channels
By 1440, Inc. |
Reading Time: 11 minutes
In the early days of messaging apps, consumers primarily used them to connect with family and friends. But today, consumers also rely on messaging apps to connect with brands. In fact, for a staggering 66% of adults across the globe, messaging apps are the PREFERRED way of connecting with businesses. Younger consumers are even more…
Top 9 Reasons Your Brand Needs Translation for WhatsApp
By 1440, Inc. |
Reading Time: 7 minutes
These days, the vast majority of consumers with smartphones have at least one messaging app. Increasingly, they’re using these apps to connect with brands – whenever and wherever a need arises. In fact, 66% of online adults say messaging is their preferred way of communicating with a business. That number is even higher – 72%…
Banks Were Fined Millions for Not Keeping Records of Messaging Apps. The Solution is Easy.
By Faith Hinz |
Reading Time: 4 minutes
Remember when the only ways to get in touch with a brand were to call their toll-free number or visit a store? Those days are long gone. Today, more and more consumers turn to apps like WhatsApp, Facebook Messenger, Instagram Messenger, and others to ask questions and get information. In fact, Meta research tells us…
Salesforce Guide to Instagram
By Faith Hinz |
Reading Time: 7 minutes
The Role of Instagram in the Purchase Journey – and How Brands Can Start Managing This Key Channel More Effectively These days, there are countless factors that influence a consumer’s behavior throughout the purchase journey. Social media is high on the list – especially as e-commerce continues to grow. Today, there are many different social…
The State of Conversational Commerce in 2023
By Faith Hinz |
Reading Time: 14 minutes
Introduction In the long history of business, conversations have always been an effective way to grow sales. Consider a consumer shopping for a new vehicle. After doing her research, she steps into the car dealership. The salesperson builds rapport with her, and she ends up purchasing the car – complete with some extras that align…
Unlocking the Power of Conversational Commerce for Salesforce: Tips, Strategies, and Tools
By Faith Hinz |
Reading Time: 7 minutes
Oftentimes, the word “eCommerce” conjures up images of a shopper browsing a website, adding an item (or items) to their cart, and then completing the checkout process. But the reality is, there are plenty of new, innovative ways of purchasing products online – including social commerce, conversational commerce, and augmented reality – just to name…
The Future of Conversational Commerce Ads
By Faith Hinz |
Reading Time: 7 minutes
What’s Next for Conversational Commerce Ads – and Why it’s Worth Your Attention For centuries, businesses have leveraged the power of conversations to build trust and grow sales. For example, the most successful door-to-door salespeople became proficient at making quick connections with prospects – and then closing the deal. And the best in-store sales associates…
The Salesforce User’s Guide to Managing Business Messages
By Faith Hinz |
Reading Time: 7 minutes
Consumer behavior is always evolving. But the events of the past couple years have accelerated that evolution. Of course, we’ve seen a large (and well-reported) shift in where consumers browse and buy products. According to eMarketer, retail eCommerce grew a staggering 32.4% in 2020. And by 2025, eCommerce is expected to account for nearly a…