Posts Tagged ‘chat’
How Customer Care Teams Can Tap Into Conversational Commerce to Boost Customer Satisfaction and Loyalty
These days, consumers expect outstanding experiences throughout the purchase journey. While customer experience is a cross-functional responsibility, there’s one team that plays a particularly critical role: the customer care team. Customer Care Reps: The Unsung Heroes Your customer care representatives are brand ambassadors. They’re the folks interacting with customers day in and day out. These…
Read MoreConversational Commerce: Connecting Brands to Consumers Throughout the Purchase Journey
How conversational commerce can empower your brand to break through the noise and connect with mobile-first consumers throughout the purchase journey In the recent past, a couple of brands have dominated any given product or service category. Consumers shopping for soda chose Pepsi or Coke. Those shopping for makeup would pick CoverGirl or L’Oréal. That’s…
Read MoreChatbot Horror: How Poorly Designed Chatbots Can Ruin the Customer Experience
By now, you have likely heard how beneficial online chatbots can be. They can help reduce contact center costs by addressing common inquiries and needs, and gathering information to direct messages to the right live agent when necessary. When service agents’ time is freed up from having to ask the same mundane questions over and…
Read More10 Examples of Conversational Commerce in Action
Engaging in authentic conversations has always been an effective way to sell across all industries. Consider a consumer walking into a brick-and-mortar store, searching for new skincare products. They’re greeted by a sales associate, who strikes up a conversation to learn more about the consumer’s lifestyle and needs. After building rapport, the consumer trusts the…
Read MoreHow 1440 Makes Translation Easy for Salesforce Customers
Think having great products is enough to guarantee success? Well, you might want to think again. According to Salesforce research, 84% of customers say the experience a company provides is just as important as its products. So if you’re looking to grow your business (aren’t all brands?), then you’ve got to make it a top…
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