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Easy Salesforce Machine Translation

How 1440 Makes Translation Easy for Salesforce Customers

Think having great products is enough to guarantee success? Well, you might want to think again. According to Salesforce research, 84% of customers say the experience a company provides is just as important as its products. So if you’re looking to grow your business (aren’t all brands?), then you’ve got to make it a top…

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Top Reasons Google Business Messages

Top 8 Reasons to Start Using Google’s Business Messages

Walking into a brick-and-mortar store and speaking with a sales or customer service associate or picking up the phone and dialing an 800 number were once the primary ways consumers communicated with brands and got pre- and post-sale service. But that’s no longer the case. Today, consumers seek out service via a variety of different…

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Guide to Multilingual Bots

A Business Guide to Multilingual Bots

In the past two years, the number of consumer dollars spent online has grown – a lot. And it seems that growth won’t slow down anytime soon. Insider Intelligence predicts eCommerce will grow 16.1% this year – reaching $1.06 trillion. Clearly, consumers are embracing the convenience and safety of online shopping. And when those consumers…

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Chat Apps Changing CRM

Retail Trends: How Chat Apps Are Changing CRM

Chat apps have the potential to become a leading CRM communication channel, especially for simple inquiries. Why? People love chat apps. Many people—possibly even you—visit chat apps multiple times a day to connect with friends, family, and increasingly brands. Customer-centric service requires that you join your customers in all their favorite chat apps, and that…

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Benefits of Live Chat for Business

The 10 Top Benefits of Live Chat for Businesses

Providing great service is essential to winning new customers — and retaining the ones you’ve got. Case in point? According to Salesforce, nearly three-quarters of consumers have made purchase decisions based on their customer service experiences. And 91% indicate that a positive customer service experience improves the likelihood of a repeat purchase. But the channels…

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cookieless-world-google-apple-privacy

The Cookieless World: What You Need to Know About Google and Apple’s Latest Privacy Updates

Generic, one-size-fits all service and experience simply won’t cut it for modern consumers. In fact, according to Salesforce’s State of the Connected Customer report, over half of customers expect offers to always be personalized. In order to deliver personalized, relevant experiences to customers, brands must have access to the right data. But while it’s clear…

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