How Marketing Teams Can Tap into Conversational Commerce to Attract, Convert, and Retain More Customers

Conversational Commerce for Marketers

Once, not so long ago, most brands sunk the majority of their marketing dollars into traditional initiatives like TV and radio commercials, print ads, direct mail, and outdoor advertising.  Then, eCommerce started gaining traction, and many brands started shifting their marketing spend online. Yet, most took a generic, one-size-fits-all approach, blanketing an entire audience with…

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The State of Conversational Commerce in 2023

Conversational Commerce 2023

Introduction  In the long history of business, conversations have always been an effective way to grow sales. Consider a consumer shopping for a new vehicle. After doing her research, she steps into the car dealership. The salesperson builds rapport with her, and she ends up purchasing the car – complete with some extras that align…

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The Future of Conversational Commerce Ads

Conversational Commerce Ads

What’s Next for Conversational Commerce Ads – and Why it’s Worth Your Attention For centuries, businesses have leveraged the power of conversations to build trust and grow sales. For example, the most successful door-to-door salespeople became proficient at making quick connections with prospects – and then closing the deal. And the best in-store sales associates…

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Transform Your Customer Care Team From a Cost Center to a Profit Center

Customer Care Into a Profit Center

Every company has both cost centers and profit centers. Cost centers are departments that are necessary to the business – but don’t directly contribute to its revenue growth. Profit centers, on the other hand, are teams that do directly generate revenue. All too often, customer service is seen as a cost center. Sure, a customer…

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How Business Messaging Transforms the Traditional Sales Funnel

business messaging sales funnel

One of the first topics covered in just about any introductory business class is the sales funnel and the stages within it. In other words, the steps a consumer goes through when making a purchase.  Though there are many variations of the sales funnel out there, a simple one (that’s relevant to B2C brands) might…

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Conversational Commerce: The Next Big Thing for Brands and Retailers

At this year’s Shoptalk, the topic of new channels was one that came up time and again. There were sessions focused on it, as well as conversations at networking events and the expo hall.  Clearly, it’s a topic that’s top of mind for brands and retailers. In fact, 75% of Shoptalk attendees said that new…

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1440’s Key Takeaways from Shoptalk 2022

Shoptalk 2022 Key Takeaways Trends

A few weeks ago, the team at 1440 headed to Las Vegas for Shoptalk 2022, one of our favorite events of the year. And it certainly didn’t disappoint. The event was billed as “retail’s big reunion.” And that’s exactly what it felt like. After a long hiatus from in-person events, it was great to reconnect…

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