conversational commerce
Using Messaging to Re-engage Abandoned Carts
By 1440, Inc. |
Reading Time: 6 minutes
Ideally, every shopper who landed on your ecommerce site would find something that perfectly fit their needs, add it to their cart, and complete the transaction. But that’s just not realistic. If cart abandonment is a challenge for your brand, you’re not alone. It’s an extremely common problem across all brands and industries. But that…
10 Ways for Companies to Use Salesforce Omni-Channel Engagement on a Mobile Device
By 1440, Inc. |
Reading Time: 7 minutes
In today’s fast-paced world, the ability to engage with customers on their terms is paramount for businesses looking to thrive. In fact, 78% of customers will buy from the company that responds to their inquiry first. Now that’s a competitive advantage. Salesforce has introduced powerful tools for Digital Engagement, making it easier than ever for…
A Brand’s Guide to the Most Popular Global Messaging Channels
By 1440, Inc. |
Reading Time: 11 minutes
In the early days of messaging apps, consumers primarily used them to connect with family and friends. But today, consumers also rely on messaging apps to connect with brands. In fact, for a staggering 66% of adults across the globe, messaging apps are the PREFERRED way of connecting with businesses. Younger consumers are even more…
The Real ROI of Conversational Commerce
By Faith Hinz |
Reading Time: 6 minutes
Winning and retaining customers is no easy feat. Modern consumers have countless options across all product and service categories. And many aren’t afraid to ditch a once-beloved brand when something better comes along. In fact, in the last year alone, nearly three-quarters (71%) of consumers say they’ve switched brands at least once. There are a…
Why Conversational Commerce is a Winning Strategy for Reaching Shoppers Across Generations
By Faith Hinz |
Reading Time: 6 minutes
Each generation has unique shopping habits and preferences. As such, a strategy that resonates with one generation of shoppers may fall flat for another. Yet, there’s one strategy winning brands are leveraging to connect with consumers of all generations: conversational commerce. Read on as we take a closer look at each generation – and explore…
How Conversational Commerce is Transforming Industries
By Faith Hinz |
Reading Time: 6 minutes
In today’s world, consumers are always “on.” And there’s plenty of data to back that claim. A report from Asurion found that on average, US consumers check their phones an average of 352 times a day. When a notification comes in, 75% look at it within five minutes. So it’s probably not surprising that consumers…
How Conversational Commerce Empowers Brands to Drive Customer Acquisition and Retention
By Faith Hinz |
Reading Time: 6 minutes
We’re just going to come out and say it: it’s not an easy time to be a consumer-facing brand. For one, there’s a ton of competition in just about any product or service category. Of course, there are the legacy brands you must contend with. But then there are also the digital-native brands that seem…
How Marketing Teams Can Tap into Conversational Commerce to Attract, Convert, and Retain More Customers
By Faith Hinz |
Reading Time: 6 minutes
Once, not so long ago, most brands sunk the majority of their marketing dollars into traditional initiatives like TV and radio commercials, print ads, direct mail, and outdoor advertising. Then, eCommerce started gaining traction, and many brands started shifting their marketing spend online. Yet, most took a generic, one-size-fits-all approach, blanketing an entire audience with…
How Customer Care Teams Can Tap Into Conversational Commerce to Boost Customer Satisfaction and Loyalty
By Faith Hinz |
Reading Time: 7 minutes
These days, consumers expect outstanding experiences throughout the purchase journey. While customer experience is a cross-functional responsibility, there’s one team that plays a particularly critical role: the customer care team. Customer Care Reps: The Unsung Heroes Your customer care representatives are brand ambassadors. They’re the folks interacting with customers day in and day out. These…