conversion rate

Conversational Commerce for Marketers

How Marketing Teams Can Tap into Conversational Commerce to Attract, Convert, and Retain More Customers

Once, not so long ago, most brands sunk the majority of their marketing dollars into traditional initiatives like TV and radio commercials, print ads, direct mail, and outdoor advertising.  Then, eCommerce started gaining traction, and many brands started shifting their marketing spend online. Yet, most took a generic, one-size-fits-all approach, blanketing an entire audience with…

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Free Setup Buy with Prime

1440 is Now Offering Simple, Easy Setup of Amazon Buy with Prime

Hundreds of millions of shoppers worldwide know and love Amazon Prime’s fast and free shipping. They also know the disappointment of forgoing desired purchases from other retailers. When these consumers shop on other sites, they often opt not to buy due to high shipping rates and long wait times. It is common to find yourself…

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How Reviews Impact Conversion Rates: A Guide for 2022

By now, reviews are a part of daily life for most consumers. They consult this content when shopping for new products, considering which businesses to visit, choosing a mobile app to download, and even when considering a new job – not to mention myriad other situations. In fact, our recent survey on the role of…

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History of Online Reviews

History of Online Reviews

Let’s Talk About Developing Trust A Brief History of Online Reviews It’s no secret: over the last couple of decades, the internet has drastically changed the way we make purchase decisions. Less and less often do we need to travel across town and walk through a big box store to find what we’re looking for….

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