google my business

Generic, one-size-fits all service and experience simply won’t cut it for modern consumers. In fact, according to Salesforce’s State of the Connected Customer report, over half of customers expect offers to always be personalized. In order to deliver personalized, relevant experiences to customers, brands must have access to the right data. But while it’s clear…

Imagine there’s a customer shopping for a pair of shoes in a brick-and-mortar store. She’s able to see the shoes in person — and even try them on. And if she has a question standing in the way of her purchase, she can ask the nearest sales associate for help. Now imagine that same customer…

When it comes to reviews, you might have a preferred channel (say, reviews posted and managed on your own website). But today’s consumers have choices. They can write and read reviews on a plethora of sites depending on the industry vertical. So while hosting reviews on your own dot com is great—especially as brands push…