holidays

Direct to Consumer Holiday Planning

The Direct-to-Consumer Brand’s Guide to Holiday 2022

Is it just us, or does each year seem to fly by faster than the one before it? October is already halfway over. And that means the holiday shopping season will be well underway before we know it.  What can direct-to-consumer (DTC) brands expect this holiday season? And what last minute preparations can you take…

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The eCommerce Guide to Multicultural Holidays

Ready or not, the last quarter of the year is well underway. And that means the holidays will be here before we know it. For brands and retailers, the holiday shopping season is expected to be relatively flat compared to last year. Deloitte predicts holiday retail sales will grow between 4% and 6% this year…

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UGC-Holiday-Season-Engagement

5 Ways to Leverage UGC to Engage Holiday Shoppers

In the past, Black Friday marked the official start of the holiday shopping season. But this year, things are looking a lot different. For many consumers, the 2020 holiday shopping season is already well underway. According to a survey from Digital Commerce 360 and Bizrate Insights, 70% of consumers plan to start their holiday shopping before…

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holiday-2020-customer-experience

Maintaining Connection when Consumers Want a “Contactless” Holiday

At the Intersection of Maximum Connection and Minimal Contact It’s 2020 and the eCommerce world finds itself in an interesting place. On one hand, the lifespan of eCommerce is at a point where consumer connection matters more than ever. Customer Experience tops the list of what retailers strive for each day. In fact, the Qualtrics…

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UGC and Holiday Shopping

How User-Generated Content Will Impact 2020 Holiday eCommerce (and How to Get Ahead Now)

Introduction Fall is officially underway! In many parts of the country, the air is getting crisper and the leaves are changing colors. And that can only mean one thing: the 2020 holiday season is just around the corner. In fact, many consumers are already in holiday shopping mode. Our friends at PowerReviews surveyed more than 5,000 consumers in August…

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