Anatomy of a Helpful Review

Reviews were once a novel concept. But today, they’re an important resource consumers depend on to make decisions of all kinds, from what products to purchase to which businesses to visit — and everything in between. In fact, a survey from PowerReviews found that 94% of consumers always or regularly consult reviews when shopping online.…

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review response templates

Collecting and displaying reviews is proven to drive some pretty impressive results for your business. According to an analysis from our friends at Bazaarvoice, there’s a 128% lift in conversion when shoppers interact with ratings and reviews on “best-in-class” sites — as well as a 159% lift in revenue per visitor. But responding to reviews…

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Amazon Ratings vs Amazon Reviews

Amazon has steadily grown its market share over the past decade. And the COVID-19 pandemic supercharged that growth. According to Forbes, Amazon’s annual revenue was up 38% in 2020. Of course, there are a number of reasons why a large (and growing) number of shoppers opt to shop on Amazon, including product selection and free,…

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40 examples reviews in ads marketing

By now, the majority of brands understand the positive impact reviews can have on the bottom line. 94% of consumers say that positive reviews make them more likely to use a business (BrightLocal). And brands can experience as much as a 128% lift in conversion rate when shoppers interact with ratings and reviews (Bazaarvoice). Why…

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Introducing Translation Studio for Salesforce

Consumers expect great service wherever they are on the purchase journey. And the current global crisis has only heightened these expectations. According to Salesforce, the COVID-19 pandemic has raised customer service standards for more than half (58%) of consumers. When companies hit the mark, they’re rewarded. Salesforce found that 71% of consumers say they’ve made…

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7 ways to respond to negative reviews

As a customer-focused business, you work hard to deliver products and experiences your shoppers love. So ideally, every single one of your shoppers would sing your praises. But that’s just not realistic. Sometimes, things go wrong. Perhaps a shipment is delayed or a shopper receives an item that’s been damaged in transit. Or maybe a…

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Review Response SLA

The majority of U.S. states have eased their stay-at-home orders, but many people are still reluctant to venture into crowded brick-and-mortar stores. And that means more consumers are shopping online. According to data from Bazaarvoice, in April 2020, eCommerce orders were up 96% year-over-year. With this rapid growth in eCommerce comes an increased dependence on user-generated…

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Review Consolidation

Reviews are one of the top factors a shopper considers when making a purchase. And as it turns out, consumers have started to depend on reviews even more during the COVID-19 pandemic. A PowerReviews analysis found that towards the end of April 2020, consumers engaged with reviews prior to making a purchase at double the rate as the same…

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review management for brands and fda regulations

Winning brands work tirelessly to develop innovative products that satisfy consumers’ ever changing wants and needs. Of course, these brands also strive to develop products that are safe for consumers to use. In addition to their own safety and quality standards, brands — especially those that manufacture consumer packaged goods — must abide by rules…

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