A Simple Framework for Managing Your Brand’s Mobile App Reviews

App Store Review Monitoring Guide

It’s no secret that modern consumers are glued to their mobile devices. A recent survey found that nearly half (46%) of consumers spend an average of five to six hours on their phones each day – not including work-related use. Consumers use their mobile devices for myriad purposes – including browsing and buying products and…

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5 UGC Metrics to Add to Your eCommerce KPIs

UGC Metrics

“You can’t improve what you don’t measure.” This quote, often attributed to Peter Drucker, is one that we hear in the business world quite a bit. And it certainly rings true. Without continuous measurement, it’s impossible for any business to know what’s going well and improve what isn’t. By now, most brands and retailers that…

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Uncovering Trending Topics in Customer Reviews

trending topics customer reviews

Customers’ needs and preferences must be at the heart of any product, service or experience a brand creates. No one’s going to buy something that doesn’t serve their needs. But creating products and experiences that consumers love isn’t a one-time event. Why? Because consumers’ needs, preferences and expectations are constantly in flux. Brands and retailers…

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How Reviews Impact Conversion Rates: A Guide for 2022

By now, reviews are a part of daily life for most consumers. They consult this content when shopping for new products, considering which businesses to visit, choosing a mobile app to download, and even when considering a new job – not to mention myriad other situations. In fact, our recent survey on the role of…

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Fashion Nova and the Problem With Suppressing Negative Reviews

Fashion Nova Negative Review Suppression

Over-Moderating Customer Feedback and Q&As Reduces Brand Authenticity Consumers have endless information at their fingertips when researching what products to purchase. But these days, they rely less on brand-provided messaging and marketing – and more on feedback from others like them. How do they access this feedback? Increasingly, by engaging with reviews, questions and answers…

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5 Key Takeaways From Our UGC Survey Comparing Brands & Consumers

UGC Expectations Survey

Brands should learn how to meet consumer expectations. Why? A brand that doesn’t put the customer first in today’s landscape risks losing customers to competitors who meet their expectations. To evaluate the extent of this analysis, we executed a UGC survey with 261 brands and 522 consumers in the U.S. The objective of the survey…

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2 New Ways for Brands to Engage with Product Reviews on Amazon

Responding to reviews, regardless of where those reviews were written, is so important. When you respond to a negative review, you have the opportunity to turn a bad situation around and show the reviewer (and future prospective customers) that you care. Here at 1440, we strongly believe brands should respond to reviews, regardless of where…

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7 Ways to Use Templates for Review Responses

review response templates

Collecting and displaying reviews is proven to drive some pretty impressive results for your business. According to an analysis from our friends at Bazaarvoice, there’s a 128% lift in conversion when shoppers interact with ratings and reviews on “best-in-class” sites — as well as a 159% lift in revenue per visitor. But responding to reviews…

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