Who Should Monitor Online Reviews

These days, there are a lot of ways consumers share their feedback about products and experiences. But one method that’s growing in popularity is writing reviews. 50% of shoppers wrote reviews for at least one product they purchased in 2018 (PowerReviews). In comparison, 42% of shoppers wrote at least one review in 2014. Brands can’t…

Read More
amazon review comments going away

Last month, Amazon announced a change that’ll have a significant impact on how Brands, Manufacturers, and Sellers engage with shoppers: the comments feature on customer reviews will be eliminated, effective immediately. There has been a lot of chatter over forums this week and no doubt some heated conversations with Amazon reps. Understandably, most Brands and…

Read More
UGC-Holiday-Season-Engagement

In the past, Black Friday marked the official start of the holiday shopping season. But this year, things are looking a lot different. For many consumers, the 2020 holiday shopping season is already well underway. According to a survey from Digital Commerce 360 and Bizrate Insights, 70% of consumers plan to start their holiday shopping before…

Read More
Scary Responses Customer Reviews

October is the month of tricks, treats and all things spooky. But do you know one thing that shouldn’t be scary — even on Halloween? Your responses to customer reviews! Sure, it can be easy to get spooked by the occasional negative review. But the way you respond to a negative review (or don’t) plays a huge role in how much…

Read More
ugc and holiday returns

Product returns are an ongoing frustration for the majority of brands and retailers — especially those that sell online. CNBC reports that 15-40% percent of online purchases are returned, compared to 5-10% of in-store purchases. And it seems the problem is only getting bigger. In light of the COVID-19 pandemic, more consumers are shopping online. As a…

Read More
One Bad Review

Introduction Negative reviews are a fact of life for businesses — even the most customer-focused ones. No matter how great a product or service is, it’s simply impossible to please every person every single time. Negative reviews may be unavoidable, but that doesn’t businesses welcome them. That’s because this content can do some serious damage…

Read More
7 ways to respond to negative reviews

As a customer-focused business, you work hard to deliver products and experiences your shoppers love. So ideally, every single one of your shoppers would sing your praises. But that’s just not realistic. Sometimes, things go wrong. Perhaps a shipment is delayed or a shopper receives an item that’s been damaged in transit. Or maybe a…

Read More
Review Response SLA

The majority of U.S. states have eased their stay-at-home orders, but many people are still reluctant to venture into crowded brick-and-mortar stores. And that means more consumers are shopping online. According to data from Bazaarvoice, in April 2020, eCommerce orders were up 96% year-over-year. With this rapid growth in eCommerce comes an increased dependence on user-generated…

Read More
Review Consolidation

Reviews are one of the top factors a shopper considers when making a purchase. And as it turns out, consumers have started to depend on reviews even more during the COVID-19 pandemic. A PowerReviews analysis found that towards the end of April 2020, consumers engaged with reviews prior to making a purchase at double the rate as the same…

Read More