The State of Customer Reviews in 2023

State of Reviews 2023

What you need to know in 2023 to optimize your brand’s ratings and reviews strategy The importance of ratings and reviews in the purchase journey can no longer be denied. As such, your brand likely has a plan in place to collect ratings and reviews from existing customers – and display this content to help…

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A Simple Framework for Managing Your Brand’s Mobile App Reviews

App Store Review Monitoring Guide

It’s no secret that modern consumers are glued to their mobile devices. A recent survey found that nearly half (46%) of consumers spend an average of five to six hours on their phones each day – not including work-related use. Consumers use their mobile devices for myriad purposes – including browsing and buying products and…

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2 New Ways for Brands to Engage with Product Reviews on Amazon

Responding to reviews, regardless of where those reviews were written, is so important. When you respond to a negative review, you have the opportunity to turn a bad situation around and show the reviewer (and future prospective customers) that you care. Here at 1440, we strongly believe brands should respond to reviews, regardless of where…

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7 Ways to Use Templates for Review Responses

review response templates

Collecting and displaying reviews is proven to drive some pretty impressive results for your business. According to an analysis from our friends at Bazaarvoice, there’s a 128% lift in conversion when shoppers interact with ratings and reviews on “best-in-class” sites — as well as a 159% lift in revenue per visitor. But responding to reviews…

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8 Benefits of Customer Service Outsourcing

customer-service-outsourcing-benefits

Customer service should never be an afterthought. Instead, winning brands must make it a priority to consistently deliver great service before, during and after the sale. Providing great service pays off. According to Salesforce’s State of the Connected Consumer report, 71% of consumers have made a purchase decision based on the quality of customer service…

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The Brand’s Guide to App Store Review Management

App Store Review Management

Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…

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How to Simplify Multi-Channel Review Management in Salesforce

Multi-Channel Review Management Salesforce

When it comes to reviews, you might have a preferred channel (say, reviews posted and managed on your own website). But today’s consumers have choices. They can write and read reviews on a plethora of sites depending on the industry vertical. So while hosting reviews on your own dot com is great—especially as brands push…

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How Quickly Should You Respond to Reviews?

How Quickly Respond Customer Reviews

The ongoing global health crisis has had a significant impact on consumer behavior. Consumers are not only shopping online more, they’re also using online channels to access customer service. In fact, according to Salesforce’s most recent State of Service report, 87% of service professionals indicate that customers have increased their use of digital channels during…

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Who Should Monitor Your Online Reviews?

Who Should Monitor Online Reviews

These days, there are a lot of ways consumers share their feedback about products and experiences. But one method that’s growing in popularity is writing reviews. 50% of shoppers wrote reviews for at least one product they purchased in 2018 (PowerReviews). In comparison, 42% of shoppers wrote at least one review in 2014. Brands can’t…

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Comments on Amazon Reviews Going Away: 5 Ways for Brands to Adapt

amazon review comments going away

Last month, Amazon announced a change that’ll have a significant impact on how Brands, Manufacturers, and Sellers engage with shoppers: the comments feature on customer reviews will be eliminated, effective immediately. There has been a lot of chatter over forums this week and no doubt some heated conversations with Amazon reps. Understandably, most Brands and…

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