How Business Messaging Transforms the Traditional Sales Funnel

business messaging sales funnel

One of the first topics covered in just about any introductory business class is the sales funnel and the stages within it. In other words, the steps a consumer goes through when making a purchase.  Though there are many variations of the sales funnel out there, a simple one (that’s relevant to B2C brands) might…

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How Online Product Reviews Impact Brick and Mortar Sales

Online Reviews Impact on Brick Mortar Sales

There’s widespread speculation that traditional brick and mortar businesses are on their way out; that they’ll soon become extinct, no thanks to online retailers like Amazon. But, this isn’t technically true. Yes, regular brick and mortar businesses without any innovative solutions might become extinct. But those who focus on customer experience and creating a seamless…

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