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Posts Tagged ‘sales’
How Business Messaging Transforms the Traditional Sales Funnel
One of the first topics covered in just about any introductory business class is the sales funnel and the stages within it. In other words, the steps a consumer goes through when making a purchase. Though there are many variations of the sales funnel out there, a simple one (that’s relevant to B2C brands) might…
Read MoreHow User-Generated Content Will Impact 2020 Holiday eCommerce (and How to Get Ahead Now)
Introduction Fall is officially underway! In many parts of the country, the air is getting crisper and the leaves are changing colors. And that can only mean one thing: the 2020 holiday season is just around the corner. In fact, many consumers are already in holiday shopping mode. Our friends at PowerReviews surveyed more than 5,000 consumers in August…
Read MoreHow Online Product Reviews Impact Brick and Mortar Sales
There’s widespread speculation that traditional brick and mortar businesses are on their way out; that they’ll soon become extinct, no thanks to online retailers like Amazon. But, this isn’t technically true. Yes, regular brick and mortar businesses without any innovative solutions might become extinct. But those who focus on customer experience and creating a seamless…
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