social media

Social commerce, AI-powered personalization, and the end of third-party tracking have rewritten the DTC playbook. Here’s what’s working now. The DTC Landscape Has Changed. The Playbook Needs to Keep Up. Direct-to-consumer ecommerce is no longer a niche strategy—it’s a core revenue channel. U.S. DTC ecommerce sales reached approximately $240 billion in 2025, accounting for roughly…

Performance marketing has optimized everything before the click. But in high-consideration purchases, revenue is won or lost in the moments after. It’s time to reframe CTM ads across Meta, TikTok, and Google RCS as the front door to a Salesforce-native conversation system—where every ad click becomes a structured signal tied to identity, intent, and revenue….

There was a time when consumers had just a handful of options when shopping for any given product. A trip to the department store meant choosing between a few well-known cosmetics brands, and that was about it. Today, the landscape looks nothing like it used to. In 2024, U.S. supermarkets carried an average of 31,795…

Businesses have spent years investing in personalization—product recommendations, dynamic pricing, predictive content. But there’s a massive blind spot most companies still haven’t addressed: the language their customers actually think, feel, and buy in. Out of the world’s 8 billion people, roughly 6.5 billion don’t speak English. Here in the United States, more than 1 in…

Before committing to a purchase, today’s consumers want to hear from their peers. They get that feedback by reading product reviews, browsing Q&A forums, and scanning star ratings across multiple platforms. The data backs this up: 93% of consumers say online reviews influence their purchasing decisions, and nearly all shoppers read reviews before buying. In…

Every brand understands the importance of customer relationships. Connected customers buy more, stay longer, and spend more over time. But the mechanics of building those connections have changed dramatically in the last two years. Messaging is now the dominant digital channel for customer engagement. Consumers don’t want to wait on hold, dig through FAQ pages,…

A practical guide to the channels, tools, and strategies reshaping how American brands sell For years, conversational commerce felt like someone else’s problem. A strategy for brands in Southeast Asia or Latin America. Something that worked on WhatsApp in Brazil but didn’t translate to the American market. That’s no longer a defensible position. US social…

Travel Demand Is Resilient. Customer Expectations Are Not. The global travel market reached $1.67 trillion in gross bookings in 2025, extending its recovery well beyond pre-pandemic benchmarks. Online travel bookings alone surpassed $1 trillion. In the U.S., 71% of Americans have budgeted for travel in 2026, with more than half planning three or more trips…

AI-powered messaging, real-time collaboration, and always-on customer connections—why the stakes have never been higher for teams on the go. Toll-free numbers were once the default way for consumers to connect with brands. That era is over. Today, live chat is the preferred support channel for 41% of consumers, outpacing phone (32%) and email (23%). Among…