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Connected Conversations, Frictionless Journeys: How Modern Brands Are Winning in 2025
By Jennifer Jessup |
Reading Time: 4 minutes
In today’s digital economy, customer journeys are no longer linear—or even predictable. A customer might search for store hours on Google, discover a product through an Instagram DM, leave a review on a retailer’s website, and contact support via WhatsApp—all in a single day. This is the new reality of customer engagement in 2025: cross-platform,…
Why an Omnichannel Strategy is a Must-Have for Customer-Centric Brands
By Faith Hinz |
Reading Time: 12 minutes
Introduction: An Omnichannel Strategy is No Longer Optional In the past decade or so, “omnichannel” has been one of the most frequently used retail buzzwords. It’s that aspirational idea of delivering seamless, connected experiences to customers across channels. Today, most brands are on board with the idea of omnichannel. But when it comes to building…